Job Information
Robert Half Marketing Operations Specialist in Westlake, Texas
Description
Marketing Operations Specialist
Location: Onsite 5 days per week | Westlake, TX 76262
Duration: 3 Month Contract
We are seeking a Marketing Operations Specialist to support day-to-day campaign execution and backend marketing infrastructure. This role is highly operational and execution-focused, with a strong emphasis on marketing automation, platform stability, and workflow support. It is not a strategy-, SEO-, or front-end demand generation role. Success in this position is driven by hands-on ownership, precision, and reliability within a complex marketing ecosystem.
Primary Responsibilities:
Set up, manage, and QA UTM tagging and traffic tracking across campaigns
Support campaign execution within Salesforce Marketing Cloud, including email builds and deployments
Build and maintain journeys, workflows, and automations using Journey Builder and Automation Studio
Support cross-channel campaign execution across digital, CRM, events, print, video, and audio
Own backend marketing operations support, ensuring platforms remain stable and campaigns deploy cleanly
Support data governance, reporting, and attribution accuracy
Troubleshoot issues, manage intake requests, and support the Demand Generation team with execution needs
Requirements
Top Requirements:
2–3+ years of hands-on experience in marketing operations, marketing automation, or campaign execution
Strong experience with Salesforce Marketing Cloud or similar automation platforms, with a focus on backend execution and workflows
Proven experience building, managing, and enforcing UTM strategy beyond basic CRM tagging
Platforms & Tools:
Salesforce Marketing Cloud (SFMC)
Marketing Cloud Intelligence (MCI)
Monday.com
Exposure to tools such as 6sense, ZoomInfo, and Outreach is a plus
Team & Structure:
Works closely with the Demand Generation team
Collaborative, execution-focused environment with a strong emphasis on operational excellence
Key Clarifications:
This role requires a true marketing operations profile
Backend ownership, reliable execution, and UTM discipline are critical
Candidates focused primarily on strategy, SEO, or front-end demand generation without strong operational execution will not be a fit
If you are detail-oriented, execution-driven, and thrive in owning the operational backbone of marketing campaigns, we would love to hear from you.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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