Job Information
Vertiv Corporation Manager, Segment Growth Marketing in Westerville, Ohio
Job Description POSITION SUMMARY * The Segment Growth Marketing Manager for Commercial & Industrial (C&I) is responsible for driving revenue growth, strengthening customer and partner relationships, and elevating Vertiv's market reputation across high-growth, mission-critical industries. This role brings deep experience in power management and data center infrastructure solutions, understands the dynamics of regulated and specification-driven markets, and has proven success working with Group Purchasing Organizations (GPOs) and channel ecosystems. RESPONSIBILITIES Revenue & Demand Generation Execution * Execute integrated demand generation programs aligned to revenue targets for Healthcare, Manufacturing, Semiconductor, EV/Battery, and Pharma segments. * Support pipeline creation and influence through targeted campaigns, account-based initiatives, and regional activations. * Partner with Sales to align marketing activities with account plans, opportunity stages, and segment priorities. * Track campaign performance, report results, and optimize programs based on data and feedback. Relationship Management & Collaboration * Act as the day-to-day marketing partner for sellers and segment stakeholders. * Support engagement with consultants, EPCs, GPOs, and channel partners to drive influence and specification positioning. * Collaborate cross-functionally with Global COEs, Brand, Content, Digital, and Product Marketing to ensure effective execution. Market Reputation & Content Activation * Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical C&I environments. * Support thought leadership programs, industry events, innovation visits, and customer engagements. * Ensure consistent messaging across campaigns, presentations, events, and customer touchpoints. Sales Enablement & Field Support * Execute sales enablement initiatives, including vertical value propositions, playbooks, presentations, and customer-ready assets. * Support sellers with customer insights, use cases, and competitive positioning relevant to each segment. * Gather field feedback to continuously improve enablement tools and marketing programs. QUALIFICATIONS * Bachelor's degree in Marketing, Business, Engineering, or related field. * 8-10 years of experience in B2B marketing, segment marketing, or demand generation within industrial, critical infrastructure, power, or data center environments. * Experience supporting Healthcare, Manufacturing, Semiconductor, EV/Battery, or Pharma markets is strongly preferred.. * Exposure to working with GPOs, consultants, EPCs, specification-driven buying processes. And account-based marketing * Strong execution skills with attention to detail, timelines, and follow-through. * Ability to work cross-functionally and manage multiple initiatives simultaneously. * Demonstrated ability to drive pipeline creation, acceleration, and revenue influence. * Excellent communication, storytelling, and cross-functional collaboration skills. * Comfortable operating in a fast-paced, high-impact role. * Willingness to travel as needed to support customers, partners, and key events. * MBA or advanced degree preferred; certifications in AI, cloud, data center, or enterprise IT; experience with partner-led go-to-market models preferred. * Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, Wrike, experience a strong plus/preferred. PHYSICAL & ENVIRONMENTAL DEMANDS Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjM0Mjg3LjEwNTA4QHZlcnRpdmNvbXAuYXBsaXRyYWsuY29t