Job Information
Trek Bikes Retail Communications Lead in Waterloo, Wisconsin
A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!
Job Description
Location: Waterloo, WI
Department: Retail Operations
Reports to: Director, N.A. Customer Care & Retail Operations
Role Overview
The Retail Communications Lead is responsible for owning and delivering clear, timely, and consistent communication to Trek’s North America retail stores. This role partners closely with Retail Leadership and HQ support teams to ensure stores receive the information, SOPs, and updates they need to operate efficiently and confidently.
This position plays a critical operational role — managing day-to-day retail communications, overseeing SOP content and governance, and maintaining the DOTS Hub (ThinkTime) as a reliable source of truth for stores.
Key Responsibilities
Retail Communications & Messaging
Manage, edit, and distribute weekly communication to all North America owned retail stores
Liaise with internal teams to ensure pertinent information is communicated in a timely and effective manner
Develop and implement internal communication strategies across retail support teams
Own and distribute urgent retail communication to store teams when warranted
Partner with Retail Leadership on communication priorities, planning, and content creation
Share relevant retail communications with appropriate internal Trek teams
Content Strategy & Continuous Improvement
Develop and implement tools and processes to improve how retail communication is delivered
Research best practices to continuously improve communication effectiveness across teams
Investigate and expand topics for communication across internal and external retail teams
SOP (Standard Operating Procedures) Management
Own the SOP library, ensuring content is current, concise, and easy to follow
Create new SOP content when new procedures, tools, or initiatives are introduced
Edit submitted SOPs prior to publishing to ensure clarity and consistency
Manage and maintain SOP documentation standards
DOTS Hub / ThinkTime Ownership
Own and manage the DOTS Hub (ThinkTime / StoreForce) communication site
Maintain content layout, structure, and publishing standards
Work with Retail Support Teams to ensure consistent communication structure
Assist with task and content management on the site
Monitor and approve requests to communicate with DOTS, including meeting scheduling
Planning & Global Alignment
Build a weekly retail communication plan in partnership with Retail Leadership
Collaborate with global counterparts in EMEA and APAC to align communication standards and tools
Ensure communication and documentation is translated when appropriate
What We're Looking For
Strong written communication skills with the ability to simplify complex information
Experience managing internal communications, operations communications, or retail/store-facing content
Ability to manage multiple inputs while maintaining message clarity, consistency, and priority
Highly organized, detail-oriented, and comfortable owning operational processes
Confident partner with cross-functional teams, including senior leadership
Experience working with content management systems, SOPs, or internal platforms preferred
Preferred: Knowledge of DOTS operations and experience working with Ascend tools
Why This Role Matters
Retail teams rely on clear, actionable communication to execute at a high level. This role ensures:
Stores receive the right information at the right time
SOPs are usable, consistent, and current
Retail communication remains operationally focused, aligned, and easy for stores to navigate
Trek Benefits:
• Flexible and fun company culture• Competitive health care• PPO & HDHP medical plan options, Dental insurance, Vision insurance• Flexible Spending Accounts (FSA)• Free life insurance & optional term life insurance• Competitive vacation package• 401(k) with match and Employee Stock Ownership Plans (ESOP)• 12 weeks of maternity leave with 100% pay• Flexible holiday schedule – 10 company holidays• Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)• Employee discounts on all product• Deep partner retail discounts
We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.
We are an E-Verify employer.
For more information, please click on the following links:E-Verify Participation Poster: English / Spanish (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf) E-Verify Right to Work Poster: English (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf) | Spanish (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPosterES.pdf)