Job Information
BlackBerry Corporation Marketing Analytics Manager in Waterloo, Ontario
Worker Sub-Type:
Regular
*Job Description: *
Position Summary
The Marketing Operations team is looking for a data-driven Marketing Analytics Manager to spearhead marketing analytics initiatives within our Secure Communications division. In this pivotal role, you will transform complex datasets into actionable insights that shape marketing strategies, optimize campaign performance, and drive measurable business outcomes. Reporting to the Senior Director of Marketing Operations, you will own the development and execution of an analytics framework that measures success, uncovers growth opportunities, and informs high-impact decision-making.
To excel in this role, you’ll need a strong foundation in data analytics, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment with competing priorities. You will play a critical role in building the analytics infrastructure that supports scalable growth and empowers data-driven decision-making across the organization.
The Ideal Candidate
You are a hands-on, results-oriented analyst with a deep understanding of the marketing ecosystem and a passion for turning data into compelling insights. You excel at solving complex problems, delivering actionable insights, and influencing marketing strategies through rigorous analysis. With a balance of strategic vision and attention to detail, you have a proven track record of not only extracting insights from data but also visually representing them in a way that clearly communicates the “so what.” You understand the power of data visualization to tell a story, highlight opportunities, and drive informed decision-making.
Key Responsibilities
Strategic Analytics and Collaboration
Develop and implement a comprehensive analytics strategy to measure performance across all marketing channels, including digital advertising, content marketing, email campaigns, social media, and web.
Partner with marketing teams to define measurement objectives, align on key metrics, and integrate analytics insights into strategic planning and execution.
Establish governance standards, data stewardship practices, and tooling to ensure analytics and reporting are trusted, secure, and compliant.
Create and maintain technical documentation, such as architecture diagrams, data models, and technical guides, to support analytics infrastructure and processes.
Data Integration and Collection
Lead the integration of marketing data from multiple sources, including analytics platforms (e.g., GA4), CRM systems, advertising and social platforms, and BI tools (e.g., Tableau).
Design and implement data models and pipelines to enable seamless dashboarding and reporting.
Collect, organize, and maintain marketing performance data from campaign platforms, digital channels, and internal systems.
Ensure data integrity through rigorous quality checks, troubleshooting discrepancies, and maintaining consistent measurement frameworks.
Perform QA and debugging of analytics tags, data flows, and tracking mechanisms.
Identify gaps in measurement approaches and recommend improvements to enhance accuracy and completeness.
Reporting & Dashboards
Design, build, and maintain real-time dashboards and reports that provide clear visibility into marketing KPIs and enable proactive performance monitoring
Establish and manage a regular reporting cadence (weekly, monthly, quarterly) to track progress, trends, and insights with consistency and precision.
Present findings, insights, and actionable recommendations to marketing leadership and key stakeholders to inform decision-making.
Marketing Performance Analysis & Optimization
Conduct in-depth analyses of campaign performance, channel ROI, and audience engagement trends to uncover actionable insights.
Monitor live campaign data to identify early warning signs of underperformance and proactively flag issues to stakeholders.
Support GA4 analysis and ad-hoc reporting requests, including site performance, A/B testing, and content engagement metrics.
Identify trends, conversion points, and optimization opportunities across the buyer’s journey to enhance marketing effectiveness.
Develop and refine multi-touch attribution models to accurately measure the impact of marketing activities across channels.
Analyze budget spend efficiency across paid campaigns and recommend optimizations to maximize ROI.
Contribute to forecasting and KPI modeling by leveraging historical data and market projections.
Translate complex quantitative and qualitative data into actionable recommendations to improve campaign performance and elevate the customer journey.
Required Qualifications
5+ years of experience in marketing analytics, data analysis, or a related field.
Proven expertise in building data flows, designing data pipelines, and managing data integration across complex systems.
Strong technical proficiency with analytics platforms (e.g., GA4, Adobe Analytics), CRM systems (e.g., Salesforce, Pardot), and BI tools (e.g., Tableau, Looker).
Demonstrated experience in developing and managing marketing dashboards and reports that drive actionable insights.
Ability to create and define new metrics while owning marketing performance measurement frameworks.
Proficiency in SQL, Python, or similar data manipulation languages for data analysis and reporting.
Hands-on experience with multi-source data collection and integration across MarTech ecosystems.
Deep understanding of attribution modeling, including multi-touch attribution frameworks and marketing measurement methodologies.
Experience conducting A/B testing analysis and applying statistical methodologies to optimize marketing performance.
Excellent written and verbal communication skills, with the ability to present complex data insights to both technical and non-technical audiences.
Strong organizational skills with the ability to thrive in a dynamic, collaborative environment and manage competing priorities effectively.
Detail-oriented with exceptional analytical and problem-solving capabilities.
Required Technical Skills
Analytics & BI Tools: Proficiency in GA4, Tableau, Looker, or similar platforms.
*Data Management: *Advanced skills in SQL, Python, or R for data manipulation and analysis.
*CRM & MarTech: *Experience with platforms like Salesforce, Pardot, or similar tools.
Spreadsheet Proficiency: Advanced Excel skills for data analysis and reporting.
Data Integration: Hands-on experience with ETL tools or data pipeline platforms.
Attribution Modeling: Expertise in implementing and managing multi-touch attribution frameworks.
Scheduled Weekly Hours:
40
Compensation Hiring Base Salary Range:
$89,600.00 - $126,000.00
Please be advised that the compensation hiring range indicated herein is provided solely as a good-faith estimate of expected base compensation for the position. The actual compensation offered will be determined at the time of hire and is contingent upon multiple factors, including but not limited to the candidate’s qualifications, relevant experience, demonstrated skills, and results of assessments conducted during the hiring process.
Bonus:
The BlackBerry Variable Incentive Pay (VIP) program is an organization-wide bonus incentive program which aims to reward full-time eligible employees for their contribution to BlackBerry’s success. VIP payments are made in addition to base salary and factor in company’s performance as a way for employees to share in BlackBerry’s achievements.
Benefits:
The BlackBerry Employee Benefits programs offer a wide range of benefits that support your physical, financial and personal well-being. BlackBerry remains committed to offering affordable benefits including coverage for medical, dental, vision, life, disability insurance, retirement, employee share purchase program and paid-time-off to those that meet the eligibility requirements.
Disclosure of Position Status:
This is an active opening. We are seeking to fill this position immediately
Disclosure of Artificial Intelligence:
We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed and evaluated by our hiring team.
BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Headquartered in Waterloo, Ontario, the company is unwavering in its commitment to safety, cybersecurity and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. You couldn’t choose a more exciting time to consider joining us! For more information, visit BlackBerry.com and follow @BlackBerry.
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