Job Information
Hogan Lovells Marketing and Business Development Coordinator - Life Sciences and Health Care in Washington, District Of Columbia
PROFILE RAISING AND MARKETING CAMPAIGNS
- Support implementation of integrated marketing campaigns for the practices and industry sector to help raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients.
- Maintain and coordinate updates to practice and industry sector marketing collateral including credentials, practice overviews, brochures, website content, attorney biographies, etc.
- Produce, edit, proofread, and distribute client communications. Ensure integration of content throughout internal and external channels, including newsletters and social media.
- Manage the teams social media page and monitor performance and engagement data (LinkedIn, Twitter, Clearview Social) with regular updates to MandBD stakeholders.
- Support practice and industry sector-oriented client seminars, webinars, association activities, and other marketing-oriented events and programs, including the recruitment process, development of program materials, day-of support and follow up, including metrics-driven program reporting.
- Coordinate directory submissions for ranking organizations/publications.
- Promotion of practice and industry sector capabilities across the firm, through regular internal newsletters, and maintenance of practice and industry sector intranet sites.
BUSINESS DEVELOPMENT
- In partnership with the Life Sciences and Health Care Marketing Manager, Specialists, and lawyers, implement client targeting initiatives and campaigns; help to identify new business opportunities and expand client relationships.
- Support partners' individual objectives and targeting plans and work with them to ensure successful pursuit of the plans.
- Leverage the firm's CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists.
- Help to populate and maintain the practices' experience database.
- In conjunction with the MandBD Pitch Team and Specialists, strategize and draft responses to RFPs, customized pitches, and business development presentations.
- Responsible for managing and updating the global industry team tracker on a regular basis with events, thought leadership, pitches, submissions, and return on investments (ROI) information pulled from various sources.
- Support industry teams on various initiatives across the sector globally including implementation and administrative related tasks.
WIDER MandBD PROJECTS
- Contribute to wider marketing and business development projects as required.
- All members of the firm are encouraged to participate in our global Responsible Business program.
- Other duties as assigned.