OneMain Financial Jobs

Recruitment Marketing Specialist 1920 E Parham Road Richmond, VA 23228

Recruitment Marketing Specialist

You’re not posting jobs. You’re building the pipeline that keeps an entire workforce moving. ColonialWebb is hiring a Recruitment Marketing Specialist to lead recruitment marketing campaigns focused on attracting skilled trades professionals, including HVAC technicians, electricians, plumbers, pipefitters, and mechanical trades talent.

This is a great opportunity for a digital marketing specialist with experience in talent attraction, employer branding, campaign analytics, and recruiting advertising.

Why this matters: Skilled trades are the backbone of our business -- and they’re harder than ever to find. This role sits at the center of that challenge. You’ll build and run the campaigns that attract the technicians, mechanics, and craft professionals who keep our projects moving and our customers running.

Who we are:

ColonialWebb is a full-service MEP contractor built on people and pride in our craft. Across New Construction, Mechanical Service, Industrial Refrigeration, and Manufacturing, our teams deliver work that matters. For over 50 years, we’ve earned our reputation as a trusted partner through what we do and how we show up.

What You’ll Get:

· A seat at the table to build something that directly impacts company growth

· The ability to test, learn, and actually own recruitment marketing strategy

· A team that values execution over theory

· Competitive pay and benefits

· 401(k) plan with company match

· PTO and paid holidays

What You’ll Actually Do:

· Build and run recruitment marketing campaigns across LinkedIn, Meta, job boards, and digital advertising channels

· Target and attract skilled trades talent – HVAC techs, electricians, plumbers, and more

· Create content that works: ads, social posts, landing pages, testimonials, and video concepts

· Track what’s working (and what’s not): cost per applicant, conversion rates, source performance

· Partner with HR and Talent Acquisition to prioritize roles and adjust strategy in real time

· Help shape how ColonialWebb shows up as an employer in the trades

Qualifications:

· 3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding

· Experience managing performance-based marketing campaigns

· Strong skills in campaign analytics, lead generation, and optimization

· Ability to create compelling content and messaging for recruiting campaigns

· Strong communication and collaboration skills

This is not a job posting or coordinator role. This is a marketing role focused on campaign strategy, content, and performance.

Preferred:

· Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences

· Experience with programmatic advertising or geo-targeted recruiting campaigns

EOE M/W/Disability/Vets

· Veterans and those with previous military experience are encouraged to apply

To start your application, select "Manual entry" if you do not want to upload a resume. If you have a Word version of your resume, select "Upload Resume", upload it and it will parse your information into the application. For technical assistance with your application, contact our support team at 1-877-252-2168. We are an equal opportunity employer.

Qualified minorities, women, veterans and individuals with disabilities are encouraged to apply.

If you want to view the Know Your Rights: Workplace Discrimination is Illegal poster, please choose your language:English (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) –Spanish (https://www.eeoc.gov/es/conozca-sus-derechos-la-discriminacion-en-el-lugar-de-trabajo-es-ilegal-0) –Arabic (https://www.eeoc.gov/ar/arf-hqwqk-altmyyz-fy-mkan-alml-ghyr-qanwny) -Chinese (https://www.eeoc.gov/zh-hans/lejienindequanli-zhichangqishishiweifade)

View Company Information (https://www.colonialwebb.com/careers)