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Publicis Groupe Performance Manager (Programmatic + Social) in United States

Company description

Marketing today is complex, fast‑moving and under constant pressure - but that’s where we do our best work.

At Starcom, we believe progress comes from focus. In a world of endless data, accelerating technology and constant change, we help brands move beyond what they could do and concentrate on what they should do to drive real growth.

Our Focus Framework gives our people the clarity to identify the audiences, ideas, media, and metrics that matter most - turning complexity into impact and ambition into results.

If you’re motivated by smart thinking, meaningful collaboration, and the opportunity to make a real difference, you’ll find your unfair advantage here.

Starcom. Focus For Growth.

As part of Publicis Groupe, Starcom helps forward-thinking brands grow by focusing on what matters most: high-value audiences, media, ideas and metrics. We leverage the Groupe’s unique data assets, advanced technology and AI solutions, and deep media partnerships to create media experiences that move people and business metrics.

Our philosophy is simple: Focus for Growth. Our proprietary Focus Framework™ fuses data, creativity and identity to design media experiences that change attitudes and drive action across the customer journey. We prove what works before you invest, so every dollar works harder.

Focus is critical because today’s media landscape is faster, noisier and more fragmented than ever. Short-term wins dominate. Long-term momentum suffers. We see this as an opportunity. Change isn’t a threat, it’s an opening. We help clients navigate the ‘now’ and the ‘next’ by knowing what counts, not chasing every shiny object.

Our media thinking is fuelled by human insight, built for the context of each channel, and optimised against the metrics that matter most — clients’. Our values are aligned to this.

We celebrate curiosity, collaboration and commitment.

Our core values are:

  • Know What’s Next – we stay curious and ahead of the curve, turning foresight into smart, decisions that drive incremental benefits for clients.

  • Win As One – we succeed together by collaborating openly internally and externally, respecting every voice, and sharing accountability for outcomes.

  • Make Your Mark – we take ownership, deliver with impact, and leave a legacy of progress for our clients and ourselves.

We believe strongly in a partnership model - with our clients and our people, because growth is a shared journey. For our talent, that means we’re committed to your long-term success. We invest in skills, create clear growth pathways, and give you opportunities to make your mark. We’ll help you learn fast, apply faster, and build a career you’re proud of.

Overview

The transformation you will experience:

The Performance Manager oversees best-in-class implementation of Starcom biddable media (programmatic, social, search, ecommerce), ensuring excellence in platform implementation, optimisation & reporting.

Your scope will include:

· Oversee the digital performance business across allocated client team including maximising the effective use of proprietary Starcom tools and data sets.

· Own campaign budget stewardship including pacing, forecasting, and reconciliation to ensure accurate delivery against client budgets.

· Delivery of campaigns in platforms, ensuring we meet or surpass targets.

· Implement extensive QA process – including ensuring correct implementation of fees and client margins into buying platforms.

· Provide influence on digital performance strategies, partnerships, and technological opportunities.

· Spearhead monthly & quarterly performance reviews with Performance Director.

· Delivery of roadmap initiatives across key platforms; search, social, prog.

· Collaborate for integrated media solutions.

· Oversee implementation and optimisation of biddable programs.

· Champion the Precision media proposition and our products & solutions.

· Develop and moderate structured test-and-learn frameworks, translating results into business outcomes and innovation roadmaps.

· Works without direct guidance to meet client objectives & deliverables.

· Develops and implements ways of working with each client, to ensure an effective an efficient operating rhythm.

· Delivers thought guidance on all accounts, developing top in class strategies to deliver on client’s objectives.

· Full accountability for ensuring we hit designated client’s business KPI’s. Continually striving to optimise and improve performance.

· Focused on building strong professional relationships with clients, including senior client contacts.

· Identifies new opportunities to leverage Starcom’s broader teams and capabilities to resolve clients’ obstacles and deepen our partnership.

· Collaborates closely with strategy, creative, and offline teams to deliver integrated media solutions.

· Influence, mentor, and develop your direct reports, ensuring clear career progression pathways.

· Contribute to a culture of learning, innovation, and continuous improvement within the team.

· Champion diversity, equity, and inclusion initiatives to foster a positive and inclusive work environment.

· Engagement with our platform & tech partners including timely and detailed briefs and feedback.

What type of person will be successful in this role:

· Proven ability to exceed client and campaign objectives.

· Activation experience in Programmatic and Social is a requirement

· Proficient in ad technology, data, and media partnerships including Starcom proprietary tools and solutions.

· Thorough understanding of bid management tools (e.g., DV360, TheTradeDesk, Meta + others).

· Knowledge of industry monitoring systems (e.g., Hitwise, SimilarWeb).

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com .

Enjoy all the perks that come with our network offering:

  • A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.

  • A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."

  • Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.

  • Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.

  • A culture of open feedback and support to reach your goals through our Career Conversations program.

  • A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.

  • Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.

  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.

  • Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.

  • Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.

  • A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/

  • Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential.

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