Job Information
Google Product Marketing Manager, Audiences and User Journeys in Singapore
Product Marketing Manager, Audiences and User Journeys
corporatefare_ Google place Singapore
Mid
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
infooutline_
X
Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social, campaign marketing).
Experience in managing multi-market marketing campaigns, media planning or media optimization.
Preferred qualifications:
Experience in product marketing, media, growth marketing, user experience and project management.
Experience in audience strategy, Customer Relationship Management (CRM), or product marketing.
Experience in customer journey mapping and personalization at scale.
Experience in partnering across teams within region and global stakeholder teams.
Expertise in segment-specific marketing (e.g., export or video) and building high-performing personalized marketing funnels.
Ability to pay attention to detail with a high degree of accuracy.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Own the strategic point of view and definition for key segments such as social buyers, export, app developers, and creators for Google ads inbound acquisitions.
Design and build personalized user journeys (cross-life cycle, multi channel) and high-momentum testing plans tailored by market to improve conversion.
Define and document core value propositions, leveraging claims or messaging territories that inform creative production and campaign messaging.
Partner closely with the inbound Product Marketing Managers (PMMs), Go-to-Market (GTM), creative, and media inbound PMMs to ensure audience strategies are integrated into innovation roadmaps.
Work closely with the creative and production lead to feed audience-specific messaging into the creative production pipeline.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC_KnowYourRights_10_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCPEEOPost.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.