Job Information
Tiffany & Co. Communications Director, South Asia Pacific in Singapore
The name Tiffany & Co. instills images of Beauty, Romance and the iconic Blue Box. It is a Symbol of Excellence. Since 1837, the masterpieces of Tiffany & Co. have defined style and celebrated the world’s great love stories.
Join Tiffany & Co. and be part of the largest luxury group in the world - LVMH!
Do you love making a difference?
Responsibilities
Brand Strategy Management
Originate, develop and lead robust marketing strategies to maximize resources to align with global brand positioning across retail markets and domestic trade partners as well as new entrance markets.
Lead a strategic planning and execution of integrated interdisciplinary promotional efforts of Communications, Media, PR, Influencer activity and Brand Events
Skillfully conceptualize global brand strategy to effectively provide insight for market implementation
Brand Local Execution Management
Translation of centrally developed brand concepts for local execution when relevant
Lead and manage the interdependencies between functions within the region and foster the alignment within the functions
Assess and recommend trade-offs within markets
Manage & evaluate the performance results with sub- teams to deliver the best results
Work to gain consistency, alignment and efficiencies between markets
Metrics and Measurement
Originate, develop and execute qualitative and quantitative market research levering local and Central resources
Lead in assessing and reporting competitive and cultural trends
Develop and lead strategies concerning identified trends, spearhead the projects on Chinese customer initiatives
Track trends, analyzing market research & studies, making recommendations, and developing comprehensive strategic briefs based on data.
Originate understanding mind set of consumer and competition in order for us to keep the competitive advantage – acting on this insight
Have ownership of the regional communications budget, in partnership with the finance teams
Agency and Team Management
Manage & direct Advertising, Media, Public Relations, leading communications teams within Region
Maintain strong relationships with key press and opinion leaders in South Asia Pacific and identify opportunities for high visibility brand and product stories in partnership with Central
Oversee and optimize agency relationships, partner with Global Media and actively pursue emerging media
Relationship Management (Central and Market)
Responsible for making the case to central regarding the Regions needs with influence and two-way dialogue to ensure there is a balance.
As touch points to ensure one brand voice – including, but not limited to human resources (for employment / product brand alignment), education and real estate for brand message, product presentation and other key alignment
Manage workflow between and within markets, region and central.
Qualifications
Bachelor's degree in related disciplines
10+ years of progressive experience in communications, public relations, or related roles
Proven leadership experience managing communications teams across multiple markets or regions
Strong track record of developing and executing communications strategies at scale
Strong leadership and interpersonal skill, team player, self-motivated and analytical mind
Diligent, client oriental, care to details, willing to learn and develop
Ability to handle high levels of pressure and critical decision making
Knowledge of Microsoft suite
Preferred
Luxury retail experience
Fluent in Mandarin desirable
Job Identification : 62749
Job Category: : Marketing
Assignment Category : Regular Full-time
Remote Positions : No
Professional Experience : Minimum 10 Years
Equal Opportunity Employer