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Manager, Marketing Strategy (EMEA – Clinical Assessments)

Lead the go-to-market strategy across EMEA for Pearson’s Clinical Assessments portfolio, driving high-impact campaigns that build market presence and deliver measurable growth.

About the Role

We are looking for a strategic and commercially driven marketing leader to own the marketing strategy for Pearson’s Clinical Assessments markets across EMEA.

This role is responsible for shaping regional positioning, driving integrated campaigns, and delivering revenue-generating initiatives across the UK, Benelux, France, Germany, Spain, and the Nordic region.

You will lead a team of marketing specialists, working closely with Sales, Product, Clinical SMEs, and global marketing teams to translate market insights into impactful strategies, campaigns, and thought leadership that drive adoption, engagement, and growth.

Key Responsibilities Strategic Marketing Leadership

• Own the overall marketing strategy and vision for EMEA Clinical Assessments markets

• Drive market presence, brand positioning, and revenue growth across multiple European regions

• Align regional strategies with global priorities and business objectives

• Lead annual and quarterly planning, including campaign roadmaps and market prioritisation

Integrated Campaign Development & Execution

• Oversee the development and execution of integrated, multi-channel campaigns (digital, paid media, social, email, content, and events)

• Lead marketing strategy for key product portfolios and thought leadership initiatives

• Own and support Spain’s marketing execution in collaboration with local and partner teams

• Ensure campaigns reflect evidence-based messaging and reinforce Pearson’s position as a trusted leader in clinical assessment

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop a team of marketing specialists

• Partner closely with Sales, Product, Research, Clinical Consultants, and global marketing teams

• Drive alignment across functions to ensure consistent messaging and seamless execution

Market & Customer Insight

• Monitor market trends and competitive activity across EMEA

• Translate insights into differentiated positioning and strategic opportunities

• Champion deep understanding of diverse clinician audiences across regions

Thought Leadership & Brand Growth

• Lead the development of thought leadership campaigns, webinars, and clinical content

• Partner with internal experts and external clinicians to elevate credibility and engagement

• Strengthen Pearson’s reputation for assessment accuracy, digital innovation, and training excellence

Performance & Optimisation

• Define KPIs and reporting frameworks for campaigns

• Analyse performance data to optimise ROI, conversion, and engagement

• Use insights to inform future planning, investment, and market focus

Skills & Experience

• 7+ years of marketing experience, including people leadership

• Proven experience owning go-to-market strategy and delivering integrated campaigns tied to revenue and growth

• Strong background in B2B or B2B2C marketing (healthcare, clinical, education, edtech, or regulated industries preferred)

• Experience working across multiple countries or regions (EMEA experience highly desirable)

• Fluent in English and one additional European language (e.g. Spanish, French, German, Dutch, or Nordic languages)

• Strong analytical mindset with the ability to interpret data and optimise performance

• Experience with marketing technology and analytics tools (e.g. GA4, Salesforce, Tableau or similar)

• Excellent communication and stakeholder management skills

• Strong organisational and project management capabilities in a matrixed environment

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

Location & Working Pattern

• EMEA-based (Remote / hybrid depending on location)

• Travel across the region may be required

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 23597

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