OneMain Financial Jobs

The Performance Marketing Manager is responsible for the performance and efficiency of paid marketing and account-based marketing programs supporting new-logo pipeline acquisition across APJ.

This role supports qualified pipeline generation through targeting, paid activation, and ongoing optimisation, and contributes to expansion activity where paid and ABM programs can support deal progression.

In this role you will...

• Partner with Marketing Operations to ensure accurate tracking, attribution, and data integrity

• Provide regular reporting on paid and ABM performance, including pipeline contribution, conversion, and ROI

• Partner with Revenue Marketing leadership to align paid activity to priority accounts and expansion motions

• Support approved expansion plays through targeted ABM and paid activation

• Execute paid components of global and regional campaigns aligned to field, sales, and advocacy activity

• Manage paid media execution across APJ within agreed budgets and plans

• Optimise targeting, messaging, channel mix, and spend allocation based on performance data

• Monitor conversion rates, disqualification reasons, and pipeline progression

• Own performance of paid and ABM-sourced demand through the funnel from MQL to SQO

• Translate agreed targeting and pipeline priorities into paid and ABM activation plans

• Activate campaigns across paid search, paid social, ABM platforms, content syndication and third party media where approved

• Execute paid marketing and ABM programs aligned to priority new logo accounts, ICPs, and regional GTM priorities

Measures of Success

• Reporting is accurate, timely, and supports performance management and decision-making

• Targeting, messaging, and channel mix are continuously optimised based on performance

• Programs support qualified demand, pipeline contribution, and efficient use of spend

• Paid and ABM programs are executed effectively and aligned to regional priorities

• Tracking and attribution are maintained in partnership with Marketing Operations

You’ve got what it takes if you have…

• Experience leading and developing junior performance or revenue intelligence roles

• Experience working with Marketing Operations on tracking, attribution, and data accuracy

• Strong capability in analysing funnel performance and pipeline impact using reporting tools and spreadsheets

• Experience managing paid media across Google Ads and LinkedIn Campaign Manager

• Hands-on use of Marketo (or equivalent), Salesforce, and ABM platforms such as Demandbase or 6sense

• Experience in B2B performance marketing and account-based marketing in a SaaS or enterprise environment

• Commercial, data-driven decision making and strong cross-functional collaboration skills

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com