Job Information
Abbott Brand Manager in Tunis, Tunisia
Job Title
Brand Manager
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Insert key local benefits that differentiate us in the market.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Tunisia. on site. location in the Established Pharmaceuticals division.
Divisional Information
Established Pharmaceuticals
We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.
What You’ll Work On
PRIMARY FUNCTION / OBJECTIVE
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically
significant products/services to meet established sales & market share targets.
Manages all marketing activities of assigned product to support company objectives. Conducts analyses of the market segment,
including identification of key growth drivers, opportunities, and risks. May include determination of distribution channel
solutions
MAJOR RESPONSIBILITIES / ACCOUNTABILITY
Insight & Foresight
Understand market dynamics thoroughly to identify current and future growth opportunities
Arrange promotional, opinion leader and educational meetings within accounts, as well as 1:1
customer contact in order to educate customers and promote product in its therapeutic area
Create and size attitudinal and behavioral customer segments for categories related to the TA and use
them to make recommendations to others on targeting and brand strategy.
Analyze external activities and pull information from various sources to create a credible market
assessment.
Continuously evaluate the position to TA brands comparing to competitors.
Monitor, analyses, and evaluate product performance and customer feedback to generate new product
ideas.
Identify products/service changes to meet customer needs
Brand Building & management
Provide analysis and good understanding for source of business and source of growth in the
development of brands.
Execute activities in the market in line with the positioning and monitor how well it's being
implemented across the business.
Deliver high quality marketing brands plans to reach market share and sales goals
Evaluate promotional investment and ensure a positive contribution of products
Implementation of actions plan (Campaigns, organization of congresses, symposia and CME
programs)
In coordination with the medical and sales teams, set a yearly CME programs Staff and ensure the
availability and the use of the right communication tools
Make a monthly analysis of products performances (In market sales & IQVIA sales) and a monthly
monitoring of promotional expenses
Motivate and challenge sales force as to achieve top performance
Ensure a regular competitive intelligence and prepare arguments and sales leaflets based on documents
of competition.
Create and conduct trainings for sales force related to product area. Includes training on materials &
scientific assessment of the sales force.
Monitor sales volume, revenues, and costs against forecasts.
Strategic Marketing
Prepare and participate in update reviews.
Develop the situation analysis and SWOTs to identify opportunities and issues
Create the brand strategy in collaboration with the Marketing head, drive execution and
implementation
Adapt the plan when required in agreement with business leaders to respond to changing market
dynamics
Adapt plans to improve the sales performance of the product/service.
Portfolio Expansion & finance
Closely monitor budgets and expenditures to ensure that resources are spent in line with plan
commitment.
Contribute to the long-term TA portfolio strategy:
Propose ideas or line extensions to expand portfolio or meet new needs, based on marketing
understanding, TA environment and customer insight.
Support the creation of long-term forecast of new products or services, using forecasting tool and
transparent assumptions.
Identify contingency plans and secure resources/options to meet financial goals.
Analyze IQVIA data to assist licensing and acquisition activities.
Lunch Excellence
Collaborate with cross functional team (CMs, Finance, I&D, L&A, NPI, RA, Market Access, Medical,
MS&T, Trade, Sales, legal) to set and meet launch timings, budgets and approaches.
Drive the development of our launch plans, and own the execution, ensuring they are relevant, realistic
and robust.
Use strong project management skills to manage against launch plans, identifying potential risks and
course correcting as required.
Effectively track the impact of programs and course correct fast where required.
Digital & customer Engagement
Building insightful marketing campaigns that engage physicians, pharmacists, patients, and/or OTC
consumers and deliver business results.
Drive the vision and Multi-Channel Engagement (MCE) strategy across all therapeutic areas/products
in accordance with overall marketing strategy.
Build multi-year MCE tactical plan, in alignment with the strategy of the company.
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for
the product/service that are effective and appropriate for the target audience.
Work closely with the sales team to understand their needs and equip them to effectively engage with
our customers both online and offline.
Compliance & Policy
In regular basis, test marketing campaigns through recall test with a representative number of doctors
Ensure all marketing campaigns are in line with Abbott code of business conduct, FCPA and with all
local regulations
Act as Local Brand champion – guarantee usage of Abbott Corporate Branding
Relay Abbott Corporate values – train new recruits as area label coordinator, work closely with
Compliance officer to ensure that all compliance procedures are applicable in the affiliates
Ensures training of affiliate personnel and partner company staff on compliance policies and
recommendations
Act as the key affiliate contact for internal audits
Note: The main duties and responsibilities describe the general overview and level of activities assigned to this position. This
document does not contain the detail of every duty and responsibility required by the position.
FINANCIAL ACCOUNTABILITY (as applicable)
50 % of Brand Manager Objectives are based on FAC Financial results
Abbott EPD Quality System
Ensure Compliance with SOPs and regulatory requirement in area of
responsibility
Ensure training is completed as planned
QUALITY RESPONSIBILITIES / ACCOUNTABILITY
Ensure Compliance with quality SOPs and regulatory requirement in the area of responsibility
Ensure Training is completed as planned
Required Qualifications
Bachelor’s Degree Business/marketing.
Language:
Fluent French and English
Minimum Experience Required:
experience 4+ successful experience in the pharmaceutical industry related
to sales and marketing.
Preferred professional experience 2+ years in Product management role Personal. Characteristics & Skills:
Product Knowledge
Master Products characteristics as per assigned portfolio
Quality System Knowledge.
Manufacturing Knowledge Leadership.
Apply Now (https://www.jobs.abbott/)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com