Job Information
Robert Half Digital Marketing Director in Torrance, California
Description
We’re seeking a strategic, results-driven Digital Marketing Manager to lead and scale a growing digital ecosystem for a well-established brand. This role will own digital strategy, agency management, website experience, and CRM implementation—driving measurable impact across a global B2B network.
Key Responsibilities
Website & Agency Leadership: Own UX, performance, and ongoing optimization of the corporate website in partnership with an external agency; drive traffic, engagement, and conversion through content and experience improvements.
CRM & Marketing Automation: Lead implementation and optimization of Oracle CRM and Eloqua to power email campaigns, lead management, and customer engagement.
Digital Strategy: Develop and execute integrated campaigns across SEO, SEM, paid media, and social.
Campaign Management: Plan and optimize digital and print advertising to maximize ROI and measurable outcomes.
Social Media Leadership: Oversee strategy and execution across key platforms, managing day-to-day support resources.
Analytics & Reporting: Track KPIs across channels, delivering insights and recommendations for continuous improvement.
Cross-Functional Collaboration: Partner with IT, sales, and external agencies to deliver digital initiatives.
Technical & Systems Focus
Support development of a dealer portal (Azure App Services) with real-time inventory and ordering functionality
Guide systems integration between CRM (lead/account management) and ERP (order processing) via secure APIs
Requirements
7+ years in digital marketing leadership (strategy, agency management, and project oversight)
Strong experience with CRM systems (Oracle/Eloqua preferred) and marketing automation
Expertise across SEO, SEM, paid media, email, and content strategy
Experience leading website UX and optimization initiatives
Data-driven mindset with strong analytical and project management skills
Excellent communication and stakeholder management abilities
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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