Job Information
Generac Power Systems Lead Marketing Manager in Toronto, Ontario
Hi, we are ecobee.
ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.
In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.
Why we love to do what we do:
We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do—and you can be part of it.
Join our extraordinary team.
We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US. We get to work with some of North America and UK's leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.
Who You’ll Be Joining
You’ll join ecobee’s Brand and Product Marketing team as a senior individual contributor with broad, cross‑functional impact. As a Lead Marketing Manager, you will be the strategic owner of go‑to‑market execution and growth initiatives for ecobee’s ecosystem solutions with focus on ecobee’s security offering.
This role does not have direct reports, but it carries executive‑level influence. You will partner closely with Product, Sales, and Marketing to ensure strategy translates into clear, compelling, and commercially impactful execution in the market.
This is a role for an experienced product marketer who can operate comfortably at both the strategic and executional levels, and who thrives on driving growth through influence rather than authority.
How You’ll Make an Impact
Own end‑to‑end go‑to‑market execution, including launch readiness, GTM sign‑off, and market delivery across products and services.
Translate product and portfolio positioning and storytelling into clear consumer messaging, and launch plans across all customer and sales channels.
Serve as the single point of accountability for launch quality, timing, and consistency across marketing, sales, and customer touchpoints.
Lead growth initiatives across acquisition, adoption, expansion, and retention to drive revenue, ARPU, and customer lifetime value.
Partner with Product, Marketing and Sales to shape growth hypotheses, prioritize initiatives, and drive execution.
Track, analyze, and communicate the impact of growth initiatives, surfacing insights and recommendations to senior leadership.
Own marketing channel orchestration, ensuring aligned channel plans, compelling narratives, and sales readiness with sales teams.
Operate as a senior cross‑functional leader without authority, driving alignment, clarity, and momentum across Product, Sales, and Marketing.
What You’ll Bring to the Table
8+ years in product marketing; ideally in a subscription-based or connected hardware environment.
Proven track record of crafting and executing go-to-market strategies that deliver measurable business results.
Deep experience in developing customer-facing positioning and messaging rooted in research and insight.
Strong analytical and performance mindset, with the ability to measure impact and drive continuous improvement.
Exceptionally strong ability to influence and collaborate across teams and at all levels of the organization.
Clear communicator and persuasive storyteller who can rally teams around ideas and initiatives.
Comfort operating in ambiguity and taking initiative to drive clarity and progress.
Curious, forward-thinking, and always looking for new ways to deliver value to customers and the business.
Physical Demands (Applicable in the USA and Canada) : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
Accessibility Statement (Applicable in the United Kingdom): The Company is committed to improving accessibility for employees and applicants with disabilities and to ensuring that they have the support and the tools they need to succeed. We have developed policies relating to human rights, accessibility, and accommodation, in line with the Equality Act 2010. If you feel you need consideration of ‘reasonable adjustments’ where possible relation to a disability in the application process or in the future, or have a question or concern about our policies, please reach out to askHR@generac.com.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.