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Company description

MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.

Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.

Overview

As an Account Executive, Influencer, you will be working as part of a collaborative account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story, with a focus on driving important and exciting content across all brand social platforms to influence, inspire, educate and engage your audience on a variety of topics.

An essential ingredient of your success is the ability to partner and collaborate with several internal and external stakeholders. We’re looking for a passionate team player with a strategic and creative mindset who can create cross-channel media strategies for our clients.

Responsibilities

• Help develop fully integrated communications including social media and influencer programs for world-class brands

• Experience and passion for supporting, creating and executing Influencer Marketing programs from start to finish including sourcing influencers, handling contracting/negotiating, developing briefing materials and managing the concept/content review process in collaboration with our clients

• Manage multiple facets of client programs including research and insights, strategy development, campaign and creative execution, social advertising, analytics, and reporting

• Project manage and coordinate elements of campaigns

• Leverage metrics and research where appropriate to define and track performance against client objectives

• Write social media posts, internal/external emails, client communications and other communications

• Develop & track editorial calendars for Brand Channels and live event coverage

• Contribute to the direction of visual brand content based on client objectives (including video and short format content) working with our creative team

• Ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations and social media

• Participate in agency-wide brainstorming sessions

• Opportunities to participate in client presentations and support new business pitches

Qualifications

• Genuine curiosity about how technology and innovation affects how we communicate and evolves social behaviors

• Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies or a related field

• Passionately committed to collaboration

• Excellent cross-functional leadership, presentation and communication skills; dynamic team player

• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks

• Willing to learn and grow in your career

• Superior time management and organizational abilities

• Strong proficiency in social platforms (Meta, X, YouTube, Instagram, Tumblr, WhatsApp, Snapchat, TikTok etc.), effective measurement frameworks for social programs

• Experience using Microsoft Office applications (i.e. Excel, Word, Outlook, etc.) and collaborative team communication/project management applications (i.e. Microsoft Teams, Asana)

• Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners that align to your responsibilities

• Experience pitching, negotiation and contracting influencers and/or content creators

• Comfortable hosting briefing calls with influencers/agents to ensure influencer/creators are adhering to brand guidelines

• Relationships with influencer or influencer agencies a plus

• Ability to be flexible in a changing work environment and work well under pressure

• Skilled at analyzing data, deriving insights and building recommendations to help evolve client work

• You're curious about AI and how it can amplify our client's campaigns.

• Refined understanding of community management

• Proficiency in Photoshop is an asset

Additional information

At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.

We offer:

• Competitive compensation and benefits, including generous vacation and mental health support

• Hybrid work environment and flexible scheduling

• Parental leave top-up and professional development allowances

• Regular social events, wellness programs, and volunteer opportunities

• Access to world-class learning and leadership development through Publicis Groupe

• A culture that celebrates collaboration, innovation, and career growth

• This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$50K-$60K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

To apply, click “I’m Interested” and submit your resume. We thank all applicants for their interest - only those selected for an interview will be contacted.

Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSLGROUP Canada. We look forward to meeting you! MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.