Job Information
Nike Lead, Digital Marketing Social, Japan in Tokyo, Japan
WHO YOU’LL WORK WITH
The Lead, Digital Marketing Social Japan reports to the Director of Digital Marketing in Tokyo and collaborates closely with Japan, Asia Pacific Latin America (APLA), and Global Social Media teams to deliver brand initiatives and year-round communications. This role partners with Brand Management to develop creative briefs and manages programming and publishing hand-offs with external agencies, ensuring seamless execution across platforms.
WHO WE ARE LOOKING FOR
Nike seeks a Lead, Digital Marketing Social who is passionate about shaping the future of sport and elevating consumer experiences across Nike’s owned social media channels, including Nike Tokyo Instagram and Nike Japan X. This position combines strategic thinking with creativity, leveraging data-driven insights and bold ideas to deliver impactful communications that foster strong engagement with the target audience.
Minimum of 6 years of marketing experience, including significant exposure to social media marketing and a proven track record of delivering impactful campaigns
Bachelor’s degree or higher required
Proven ability to lead and execute high-impact social media campaigns; experience launching new social media accounts is a plus
Expertise in marketing analytics and creative planning, with a test-and-learn mindset and exceptional project leadership skills to manage multiple priorities effectively
Strong oral and written communication skills in both English and Japanese, with the ability to influence and inspire others
WHAT YOU’LL WORK ON
You will lead Nike’s social media strategy for Nike Tokyo Instagram and Nike Japan X, driving engagement and retention. You’ll harness platform capabilities and social algorithms to optimize communications, deliver insights, and build authentic connections that achieve brand goals.
Lead and integrate social media marketing strategy, focusing on seasonal concepts and 365 communications
Act as the subject matter expert for owned social media, leveraging platform capabilities to enhance brand experience and drive measurable outcomes
Collaborate with cross-functional teams—including Brand Management, Brand Digital, Lifecycle Marketing, Brand Creative, Integrated Media, Sports Marketing, and Global Social Media—to amplify brand moments
Stay ahead of industry innovations, emerging social media capabilities, and cultural trends to inform plans and create authentic consumer connections
Measure success through brand strength, share growth, traffic to platforms, and lifecycle engagement metrics
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.