Job Information
Nexstar Media Group Projects, Event and Research Manager in Tampa, Florida
This position assists to maximize station revenue opportunities but planning and executing station events and promotions along with handling research.
Overseeing, analyzing, and maintaining all research information and functions from Nielsen, ComScore, Ad Impact, Wide Orbit Media Sales, and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
Provide valuable research data to Sales, and News. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes, and challenges
Manage Nexstar projects and work with sales staff on sponsorship decks
Development of new initiatives and campaigns
Point person for station initiatives for other departments
Expense & event budget planning
Oversight of Daytime and Bloom interaction with sales
Plan and execute offsite station events and sponsorships
Requirements & Skills :
Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English, or Statistics
Minimum of 2-3 years of media research experience. Knowledgeable about media related software including Wide Orbit, Ad Impact, and other comparable software
Ability to work under pressure and meet tight deadlines
Problem-solving and deductive reasoning skills
Clear and concise communications both through writing & presentation skills
Organizational skills for daily responsibilities & special projects for sales and marketing team
Knowledge of media campaigns through linear and digital platforms
Comfortable presenting alongside a team of account executives and Management on key client meetings
Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Managerial Skills
Must have the ability to multi-task, set priorities, and develop station initiatives to increase department efficiency and revenue.
Must be well organized and able to plan and execute effective customer focused sales negotiations and presentations.
Must be consultative in the dealing with clients and collaborative when dealing with colleagues.
Must exhibit ownership, leadership, and the ability to work independently.
Expertise with available software as well as Microsoft office programs (excel, power point, outlook etc.).
Collaborative approach to working effectively with sales department to drive revenue.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.