Job Information
Nexstar Media Group Digital Marketing Analyst in Tampa, Florida
The Parker Street Agency, located in Tampa Florida, and owned by Nexstar’s WFLA-TV, is seeking a motivated and experienced Digital Marketing Analyst to plan, launch, optimize, and report on our customers’ Digital campaigns. If you are an experienced Digital marketer desiring an outstanding opportunity, this position is for you.
Job Responsibilities:
Work with AE’s to plan and build custom Digital marketing programs for their local and regional customers.
Organize and launch campaigns through Nexstar’s digital platforms and trusted partners.
Optimize live campaigns to meet each customer’s KPI goals.
Provide monthly campaign reporting for each customer.
Participate in high-level, client-facing meetings as a “digital expert”.
Communicate across internal departments and customers.
Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns
Establish, maintain, and grow meaningful relationships with internal teams and client teams.
Proven ability to work in a fast-paced and deadline-oriented business.
Requirements & Skills:
1+ years of digital marketing experience is preferred
Experience in launching and optimizing DSP campaigns. (ex. Amazon DSP, The Trade Desk, Vibe, Google, YouTube, etc.)
Experience in compiling monthly Digital reporting.
Preferred experience in attribution marketing focused on measuring KPI (ex. Leads, Sales, Conversions, Engagements, etc.)
Significant knowledge of the digital marketing product/ services offerings and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication
Ability to interact with high-level decision makers
Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.