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Company description

Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.

Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.

We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.

Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas — The Networked Experience Agency.

Overview

At Digitas, content isn’t an output — it’s a growth engine.

We’re looking for a Senior Content Strategist to help shape how leading brands show up across culture, platforms and customer journeys. This is a role for someone who loves connecting big creative ideas to real‑world impact — across social, owned, paid, influencer and emerging experiences.

If you’re passionate about insight‑led storytelling, platform‑native thinking and building content systems that actually work, this could be your next move.

What you’ll do

As a Senior Content Strategist, you’ll lead the development of connected content strategies that bridge brand, culture and performance. You’ll work closely with Strategy, Creative, Media, Influencer and Client teams to ensure content is cohesive, scalable and commercially effective.

You’ll:

• Lead integrated content strategies aligned to brand, audience and business goals

• Design content ecosystems across owned, social, paid and influencer channels (with a strong social-first lens)

• Translate big creative ideas into connected content systems across the full customer journey

• Build content frameworks, architectures and storytelling territories that guide execution at scale

• Ensure content is platform‑native, insight‑led and designed to perform

• Shape brand narratives that are culturally relevant and distinctive

• Partner with Media and Performance teams to align content with distribution, testing and optimisation

• Use performance data and insights to inform optimisation and strategic recommendations

• Manage and mentor junior team members, lifting craft, thinking and output quality

• Present confidently to senior clients and act as a trusted content advisor

• Stay curious about emerging trends, including AI‑driven and agentic content experiences

What we’re looking for

You don’t need to tick every box — we’re more interested in your thinking, curiosity and potential.

Ideally, you’ll bring:

• 5+ years’ experience in content strategy, social strategy or integrated digital strategy (agency experience preferred)

• Proven experience building content strategies across owned, social, paid and influencer channels

• Strong ability to translate brand strategy and creative ideas into scalable content systems

• A deep understanding of platforms, behaviours and cross‑channel storytelling

• Working knowledge of SEO and how content supports discoverability

• Confidence in performance storytelling, optimisation and measurement frameworks

• Experience using analytics and listening tools (e.g. GA4, Sprout, Meta, Netbase Quid)

• Strong stakeholder management and presentation skills

• Experience mentoring or managing junior team members

• A collaborative mindset and comfort working across disciplines

#LI-FD1

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com .

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.

• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."

• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.

• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.

• A culture of open feedback and support to reach your goals through our Career Conversations program.

• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.

• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.

• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.

• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.

• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.

• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/

• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com (recruitmentpublicisgroupe.com) ; your personal information will be kept confidential.