Job Information
Publicis Groupe Data & Analytics Manager in Sydney, Australia
Company description
Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services.
Smarter: We use our clients’ data to drive growth.
Faster: We have media, data and creative production under one roof to deliver an agile advantage.
Accountable: We demand that we are accountable to our clients’ business growth.
Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media
Overview
About the Role:
Are you a data-obsessed leader with a passion for transforming raw information into actionable insights? Do you thrive in a fast-paced environment where you can make a real impact?
In this role, you'll lead a team of talented analysts, helping them (and our clients!) navigate the complex world of digital data and unlock its full potential. You'll be responsible for ensuring the accuracy of our data, developing insightful reports, and proactively identifying opportunities to improve campaign performance.
What You'll Do:
Lead and Mentor: Manage a team of data analysts, providing guidance, support, and opportunities for professional growth.
Data Integrity: Run website tracking audits to ensure accurate data collection and provide actionable insights for tracking strategy.
Implementation & Troubleshooting: Implement Google Analytics (GA) on websites and/or apps and troubleshoot tracking and data collection issues using GA and Google Tag Manager (GTM).
Stakeholder Communication: Report back to internal and external stakeholders on resolved issues, ensuring everyone is on the same page.
Tag Management: Manage tags and provide tracking solutions using GTM.
Proactive Problem Solving: Consistently and proactively provide data-driven solutions.
Project Management: Liaison with internal and external stakeholders for delivery of projects to a high standard and manage deadlines and client expectations.
Innovation: Proactively review web analytics setup/activity for data collection efficiency and raise issues as needed.
Process Improvement: Innovate existing team/office processes with internal training or best practice guidelines
Knowledge Sharing: Take initiative with upskilling the team via self-education, knowledge sharing and/or mentoring
Champion Brand Standards: Take pride in all work delivered and ensures the presentation and design is impeccable and consistent with Atomic 212° brand guidelines
What You'll Bring:
Minimum 2 years of digital and data analytics experience
Minimum 2 years of deploying/managing tag manager solutions, e.g GTM
Solid understanding of web tracking solutions, e.g Google Analytics, Adobe
Experience with GA360 features is highly desirable
Experience managing direct reports, task allocation and mentoring
Demonstrated aptitude to manage/run stakeholder communications including meetings
Demonstrated aptitude to provide technical solutions to technical and non-technical stakeholders
Demonstrated aptitude to think and act strategically and when required out of the box
Demonstrated aptitude to respond quickly and effectively to team and clients' needs and issues
Demonstrated ability to self prioritise and show initiative and not wait for instruction from Manager
Demonstrated aptitude to provide stakeholders with reports that are easy to understand and actionable
Demonstrated aptitude to analyse data to unearth trends and opportunity that support strategic decision-making.
Technical Requirements
Able to troubleshoot and implement GA tracking issues
Good understanding of web and/or app development technologies, e.g. HTML, CSS, JS and/or Android, iOS
Solid knowledge of Google Sheets and commonly used functions (vlookup, query, filter, arrayformula etc..) and DataSlayer
Solid knowledge of Looker Studio or other visualisation tools
Intermediate HTML and JavaScript development skills to troubleshoot tagging issues
Intermediate knowledge of Google Sheets/MS Excel for data manipulation and analysis
Ability to progress knowledge of coding languages Big Query, SQL and Javascript
Why Join Atomic 212°?
Leadership Opportunity: Shape the future of data analytics at a leading independent agency.
Career Growth: We invest in your development, providing opportunities for training, mentorship, and advancement.
Impactful Work: Your insights will directly impact our clients' success.
Collaborative Culture: Be part of a passionate and supportive team where your ideas are valued.
Innovative Environment: Work with cutting-edge technologies and stay ahead of the curve in the ever-evolving world of data.
#LI-FD1
Additional information
What we can offer:
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com .
Enjoy all the perks that come with our network offering:
A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
A culture of open feedback and support to reach your goals through our Career Conversations program.
A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com (recruitmentpublicisgroupe.com) ; your personal information will be kept confidential.