Job Information
AGCO Corporation Product Marketing Manager, Fendt Track Tractor APA in Sunshine West, Australia
Product Marketing Manager, Fendt Track Tractor APA
Date: Apr 1, 2026
Req ID: 103463
Location:
Sunshine West, VIC, AU
Workplace Type: Onsite
At AGCO, we’re driven by one purpose: to deliver farmer-focused solutions that sustainably feed the world. Home to iconic brands such as Fendt, Massey Ferguson, Valtra, and PTX , AGCO is a global leader in agricultural machinery and precision ag technology.
We are seeking an experienced and commercially minded Product Marketing Manager , Fendt Track Tractors & Rogator Sprayers to lead the strategic marketing and go-to-market execution of two of our most advanced and premium product lines.
This is a high-impact role where strategy meets the paddock perfect for someone who thrives at the intersection of product, sales, dealers, and customers.
About the Role
Reporting into the ANZ Marketing leadership team, you will take ownership of the Fendt Track Tractor and Rogator Sprayer portfolios, driving product success across Australia and New Zealand.
You will be the critical link between global product teams, local sales, dealers, and end customers, ensuring our solutions are competitively positioned, clearly differentiated, and commercially successful.
Key Responsibilities
Own and execute the product marketing strategy for Fendt Track Tractors and Rogator Sprayers across ANZ
Lead new product introductions, lifecycle management, and portfolio planning
Translate market, customer, and competitor insights into actionable commercial strategies
Partner closely with Sales, Dealers, and Field Teams to drive sales performance and market share
Develop and deliver compelling sales tools, value propositions, and product messaging
Support dealer and internal teams through product training, demonstrations, and field engagement
Monitor sales performance against plan and implement corrective marketing initiatives where required
Work with Marketing Communications to deliver impactful campaigns, launches, and promotional activity
Represent AGCO and the Fendt brand at field days, exhibitions, and key customer events
About You
You are commercially astute, customer-focused, and confident influencing across complex stakeholder groups. You enjoy being close to the market and are equally comfortable with data, strategy, and hands-on field activity.
You will bring:
Proven experience in product marketing, product management, or commercial roles, ideally within agriculture, machinery, or industrial sectors
Strong analytical capability with the ability to turn insight into action
Excellent communication and presentation skills
A collaborative mindset and ability to build trusted relationships with dealers and sales teams
Comfort working in a fast-paced, matrixed, global environment
Willingness to travel domestically (and occasionally internationally) as required
Qualifications:
Tertiary qualification in Marketing, Agriculture, Business, Engineering, or a related discipline
Experience in agricultural machinery or capital equipment is highly regarded
Why Join AGCO?
Be part of a global organisation committed to innovation, sustainability, and technology
Work with premium brands at the forefront of modern farming
Competitive salary and annual incentive plan
Continuous learning and development through AGCO University
Flexible work options and a supportive, inclusive culture
The opportunity to make a real impact for farmers and the future of agriculture
At AGCO, we value diversity and are committed to creating an inclusive workplace where different perspectives help us grow stronger together.
Ready to drive the success of Fendt Track Tractors and Rogator Sprayers in ANZ? Apply now and help shape the future of farming with AGCO.
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