Job Information
State of Minnesota Digital and Web Content Strategist - Communications Specialist 3 in St. Paul, Minnesota
Working Title: Digital and Web Content Strategist
Job Class: Communications Specialist 3
Agency: MNsure
Job ID : 93412
Location : St. Paul
Telework Eligible : Yes
Full/Part Time : Full-Time
Regular/Temporary : Unlimited
Who May Apply : Open to all qualified job seekers
Date Posted : 04/08/2026
Closing Date : 04/14/2026
Hiring Agency/Seniority Unit : MNsure / MNsure - MAPE
Division/Unit : MNsure / MNsure Communications
Work Shift: Day Shift
Work Hours : 8:00am - 4:30pm
Days of Work : Monday - Friday
Travel Required : No
Salary Range: $32.40 - $47.76 / hourly; $67,651 - $99,722 / annually
Classified Status : Classified
Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE
FLSA Status : Nonexempt
Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes
MNsure is unable to provide sponsorship for work visas. Applicants must be eligible to work in the United States at the start of employment. MNsure does not participate in E-Verify.
This position may be eligible for telework for applicants who reside in Minnesota (or a bordering state within 50 miles of the office location). Employees living within 50 miles of the office location listed above will be required to work in the office at least 50% of the time each month. For those who live more than 50 miles away, with supervisory approval and satisfactory performance, are eligible to telework up to 100% of the time.
The work you'll do is more than just a job.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
The Digital and Web Content Strategist at MNsure is responsible for overseeing, developing, implementing, tracking, and optimizing MNsure’s external websites. In addition, this position will be the subject matter expert in the design, development, and maintenance of the internal communications platform via MNsure’s internal-facing website. This role possesses knowledge and skills relevant to website design, content creation, and project management.
Responsibilities include:
Provide agency-wide, technology-based leadership for managing the agency’s external websites.
Develop, maintain and champion standards, systems and best practices for content creation, distribution, maintenance and content repurposing, including real-time content strategies.
Write, edit, and publish content for MNsure’s external websites.
Use Google Analytics, SiteImprove, or other tools to monitor website traffic, track user experience, gauge content effectiveness and make recommendations for improvement based on those results.
Lead coordination between MNsure and statewide IT staff on content management system issues and updates.
Provide agency-wide, technology-based leadership for managing the agency’s internal-facing website.
Lead graphic designer for the agency’s printed materials, such as brochures, flyers, letterhead, signage, and other print or display projects.
Minimum Qualifications
3+ years of experience in communications, marketing, journalism, graphic design and multi-media production, creative writing, digital marketing, web design, or closely related field demonstrating the following:
Development of integrated communication campaigns.
Experience with content management systems, such as Tridion and SharePoint.
Incorporation of social media platforms and tools into website content.
Experience with web design and maintenance, mockups and wireframes, information architecture, and project management.
Experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and UI design software.
Project management with the ability to scope, organize, and execute multiple projects under deadlines.
Preferred Qualifications
Bachelor’s degree or higher in communications, marketing, journalism, graphic design, or a closely related field may substitute for one year of experience.
Ability to communicate effectively with internal stakeholders.
Proficiency with complex problem-solving and project management.
Additional Requirements
To facilitate proper crediting, please ensure that you clearly describe your experience in the areas listed above.
REFERENCE/BACKGROUND CHECKS – MNsure will conduct reference checks to verify job-related credentials and a criminal background check prior to appointment.
AN EQUAL OPPORTUNITY EMPLOYER
Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.
Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.