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Public Health Institute of Western MA Communications Project Coordinator in Springfield, Massachusetts

SPRINGFIELD Communications Project Coordinator The Public Health Institute of Western Massachusetts (PHIWM)\'s Communications Coordinator coordinates and implements communications for the organization and its initiatives. What you will be responsible for: Collaborate with PHIWM teams to translate complex public health issues into accessible and engaging content to support organizational goals. Generate, publish, and share accessible content - original text, images, graphics, carousels, videos - for priority audiences across various platforms to build brand awareness and drive engagement. Support newsletters by drafting content, building in Constant Contact, sending, monitoring metrics, and managing the contact list. Support social media presence on Facebook, LinkedIn, Instagram, YouTube and other sites as determined by the organization. Monitor day-to-day conversations and activity across all social media platforms. Monitor social media trends and best practices, identifying opportunities for innovation. Track, analyze, and report out communications metrics, including website, social media, newsletter, and events, to track progress towards goals to amplify messaging and broaden PHIWM\'s audiences. Assist in managing and updating the organizational websites using Breeze and WordPress, ensuring content is current and optimized for user experience. Support planning and implementation of events and webinars, such as setting up registration, outreach and promotion, and other event logistics. Work with Senior Manager of Communications & Research to train PHIWM staff in how to effectively use social media and other communications strategies. Participate in PHIWM team meetings and provide support for other projects as needed. The Project Coordinator will have strong interpersonal, communications, and coordination skills and will be comfortable with facilitation and presentation. Project Coordinator will work with Senior Manager of Communications and Research on implementation of PHIWM communications strategy, and support other staff in communications efforts for PHIWM initiatives. Requirements: Bachelor\'s degree required, preferably in communications, Public Health, Public Administration, or a related area Experience in communications, including managing social media platforms and developing content for multiple platforms. Experience in designing communications materials such as flyers, images and videos for social media post. Experience in email marketing (such as Constant Contact), and website management (such as WordPress or Breeze). Comfort analyzing communications metrics or ability to learn. Organizational skills and attention to detail. Creativity, adaptability, and an ability to self-learn. Ability to manage and self-direct many different projects at once, from assignment to completion. Enthusiasm for working with a variety of departments and key stakeholders at various levels in their understanding of communications. Prefer bilingual Spanish speaking and commitment to health equity and racial justice. Other Information This position is grant funded with a budget to pay \$60,000-\$62,000. Ability to work a hybrid work schedule. Office Location - 1350 Main Street Suite 1006

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