Job Information
Publicis Groupe Strategy Associate Director / Director - Media & Integrated in Singapore, Singapore
Company description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
Owns end-to-end media and integrated strategy for a major hospitality account. Acts as the primary strategic partner to senior client stakeholders while remaining hands-on across insight development, planning, deck creation, innovation, measurement, and awards. This role combines upstream strategy leadership with day-to-day delivery responsibility.
Key Responsibilities:
Client & Account Leadership
Serves as theday-to-daystrategic lead for key client account.
Manages senior client stakeholders across planning,annual plans, and ongoing strategic discussions.
Shapes briefs, reframes problems, and aligns businessobjectiveswith media and communications strategy.
Appliesjudgmenton when global strategy can be adopted directly and when local or regional adaptation isrequired.
Audience & Insight
Leads audience definition, segmentation, and audience sizing across brands and categoriesfor key campaigns.
Pulls and interprets data from research, platforms, and internal tools.
Translates insights into clear planning and media implications.
Strategy & Planning
Owns strategic frameworks for annual planning,executivepresentationsandkeycampaign development.
Defines the role of media across the funnel (awareness, consideration, conversion).
Works closely with planning, analytics, and activation teams to ensure strategies are executable and measurable.
Deck Ownership & Output
Builds, structures, and finalises all major strategy decks, from first draft to seniorclient-ready.
Responsible for clarity, logic, and presentation quality, including deck “beautification”.
Innovation & Transformation
Identifiesinnovation opportunities across channels, formats, data, and platforms.
Works withplanning and activationteamstotranslate ideas into pilots, testandlearn plans, and scalable solutions.
Supports transformation initiatives tied to clear business outcomes.
Measurement, PCR & Effectiveness
Defines KPIs and learning agendas withplanning and activationteams.
Leads strategic input into PCRs andkeypostcampaign reviews.
Connects results back to originalobjectivesand future optimisation.
Awards & Thought Leadership
Identifiesaward-worthywork and leads awards strategy writing (problem, insight, idea, results).
Contributes to regional thought leadership and bestpractice outputs where relevant.
Internal Leadership
Sets the strategic standard on the account.
Workscross-functionallyacross mediaandcreativeteams.
Supports and guides planners tomaintainconsistent strategic quality across markets.
Qualifications
8-10 years’ experience in media and communications strategy.
Experience in large, complex, multi-market accounts.
Strong grounding in media fundamentals, marketing principles, measurement (including cross media, MMMs), data, and audience strategy.
Comfortable operating at the senior client level while remaining hands-on.
Strong written, presentation, and stakeholder management skills.