Job Information
Publicis Groupe Account Executive / Senior Account Executive in Singapore, Singapore
Company description
AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.
Overview
An Account Executive / Senior Account Executive at AKA Asia supports the development and execution of integrated PR campaigns across lifestyle, entertainment, and corporate brands. This role involves managing day-to-day client communications, coordinating media outreach, crafting press materials, and ensuring seamless campaign delivery. You will work closely with internal teams and media partners to secure impactful coverage, while maintaining strong client relationships and delivering against strategic objectives. The ideal candidate is detail-oriented, proactive, and passionate about storytelling, with a solid understanding of the media landscape in Singapore and the region.
Responsibilities
Client Handling
Set up and attend client meetings (as part of a team) with enthusiasm and a willingness to learn
Understand the client’s goals and the team’s role in meeting those goals
Produce reports with care and accuracy where required (social media evaluations, coverage
reports etc)
Monitor and flag issues relevant to client’s business
Keep up to date on your client’s industry, especially competitor activity
Working with the team
Work with AM/AD to understand client’s immediate and long-term needs
Plan campaigns with team and support with implementing scope on projects to deadline
Be detailed and thorough in research you carry out to provide the team with the best intel
New business
Support with brainstorms, research and proposal development
Build knowledge of the different services we provide as an agency to help with development of
integrated ideas and to grow existing clients
Learn how we can communicate better through Digital and Design
Stakeholder engagement (media, influencers)
Establish key relationships through engagement with media & influencers
Create first draft materials (press release, bi-lines, pitch notes and posts)
Run daily media monitoring to stay updated on what makes news/trends
Main contact for media enquiries and liaison with influencers
Maintain media/influencer databases (on our platforms affable.ai & telum media)
Master the technical aspects of managing digital channels e.g. social media, intranet, internal
social platforms, podcasts
Coordinate events including planning programme run-down, liaising with suppliers, creating
media packs, logistics, travel requirements etc.Digital and Design
Have sound and current knowledge of social media/digital platforms and be eager to learn more
Create social media posts based on agreed content strategy
Work closely with the Design team to deliver relevant assets for clients
Prop source for shoots
Keep on top of current trends and share with the team
Financial and Admistrative
- Stay on top of office administrative matters i.e. timesheets, expense reports, petty cash etc.
Living the AKA Values
Regardless of level, our culture at AKA is what binds us together to deliver the most formidable
outcomes for our clients, and fosters a positive and vibrant environment in which to work and
build relationships:
Be a leader (we put our hand up, we trust our gut and flag concerns, we make
recommendations, we ask why)
People first, always
Be a self starter
A passion to learn
Fearless Creativity
Qualifications
1 – 4 years in the communications industry, with relevant experience
Good writing skills (across various platforms)
Experience working with media & influencers
Capability across multiple comms platforms including social media (instagram, facebook, twitter, tiktok, linkedin etc), events and media relations
Provide reliable support to teams on accounts and new business
Shown clear ability to deliver tasks accurately and on time