Job Information
Our Community Credit Union Digital Marketing Specialist in Shelton, Washington
Digital Marketing Specialist
OURCU is looking for a Digital Marketing Specialist who is equal parts data-driven strategist and collaborative teammate. This role is ideal for someone excited to build and optimize HubSpot from the ground up, create meaningful campaigns, and clearly demonstrate the why behind marketing performance.
If you love blending creativity with analytics, enjoy working across teams, and thrive in an empowered, fast-paced, people-first environment, this could be just the opportunity for you!
What You'll Do
This isn't your average plug-and-play marketing role. As a Digital Marketing Specialist, you'll play a key role in shaping how OURCU connects with our members across digital channels. You'll help build the foundation of our marketing automation ecosystem and directly influence how we grow.
In this role, you will:
Build & Optimize HubSpot
- Help establish and scale HubSpot Marketing Hub as OURCU's central marketing platform
- Create and manage email campaigns, workflows, lists, and segmentation strategies
- Support development of automated member journeys
- Maintain clean, organized data for accurate targeting and reporting
Execute Integrated Campaigns
- Plan and launch multi-channel campaigns across email, web, social, and paid media
- Coordinate timelines, assets, and execution across teams
- Ensure campaigns are aligned, consistent, and optimized across platforms
Analyze, Report & Prove Impact
- Track performance using dashboards and analytics tools
- Translate campaign results into clear, meaningful insights
- Continuously test, learn, and optimize
Support Web, SEO & Content
- Update website content and campaign pages using CMS tools
- Apply SEO best practices to improve visibility and engagement
- Partner with internal teams on blogs, landing pages, and digital content
You'll Be Most Successful If You...
- Think strategically and analytically- you care about impact, not just launching campaigns
- Are highly organized and deadline-driven- you follow through and deliver on time
- Bring a collaborative mindset- you enjoy working across teams and value shared success
- Are creative and open-minded- you're not afraid to try new ideas or challenge the norm
- Can balance fun, flexibility, and professionalism
Qualifications
Required
- Bachelor's degree in marketing, communications, or related field OR 1--2 years of hands-on digital marketing experience
- Proven experience with HubSpot and/or Salesforce (HubSpot strongly preferred)
- Familiarity with email marketing, segmentation, and campaign execution
- Strong communication and analytical skills
- Ability to manage multiple projects and deadlines
Preferred
- Experience with SEO, Google Ads, Meta Ads, or analytics tools
- Experience in a credit union, financial institution, or regulated industry
- Familiarity with CMS platforms (e.g. Squarespace)
- Exposure to tools like Canva or Adobe Creative Suite
Why Join OURCU?
At OURCU, people come first- our members and our teammates. You'll join a creative, collaborative, and community-focused team that knows how to work hard and have a lot of fun doing it.
Benefits Include
Medical, dental, and vision insurance
Voluntary insurance plans
Flexible Spending Account
Employer-paid life and long-