Job Information
Mars 皇家宠物 - Offline Customer Marketing Manager in Shanghai, China
Job Description:
1) Offline RTM Strategy design and landing
Distribution guidance design and tracking
Offline in-store execution guidance and tracking
Offline value chain design and improvement
Offline projects design , POSM/SOL
2) Set up Offline Perfect Store Model
Offline perfect store KPI design by channels
Tracking process design and action suggestion
3) Channel portfolio matrix and priorities setting with key MKT and sales Pillars
leverage MKT strategy and channel strategy to develop channelized portfolio matrix
Coordinate NPD launch plan and performance tracking
4) Perfect store
Design promotion price guidance and execution tracking
GWP design and management
5) Sample management
Sample FCST and allocation
Sample mechanism design and ROI check
6) ANP management
R equirements:
At least 5 years’ experience in FMCG
Trade Marketing experience is fundamental.
Offline TM experience, especially KA stores is must
Offline sales experience is a plus
-English communication is must
Qualifications
Nimble Learning
Business Insight
Builds Networks
Customer Focus
Optimizes Work Processes
Manages Complexity
Drives Results
Plans and Aligns
Interpersonal Savvy
Communicates Effectively