Job Information
Mars 皇家宠物-E-commerce Manager-Tiktok in Shanghai, China
1. Content and short video management.
Deliver business goals of content & short videos channel and achieve setting KPIs.
More focus on content management and set up content hub to track and improve content quality with DP team.
Coordinate with internal brand and science education team to build professional image and transfer to consumer’s content.
2. Enhance current KOL/KOS relationship to support livestreaming business.
Maintain current relationship with existing KOS and achieve business goals.
TE/ACP management within budget.
Develop portfolio strategic suit to different channel/KOS.
Set KOS hub to track different KOS performance and make related analysis to drive sustainable growth.
3. Create new collaboration model with offline living pet stores/breeders to expand RC influence power and service in Tiktok platform.
Raise the threshold for online living pet transactions and improve service standards with platforms.
Set mutual benefit model with offline living pet stores/breeders who is already our customers and invite them expose more contents or livestream related RC brand and knowledge. Promote the recommendation and SOL(start of life) sales.
Requirements:
Bachelor’s degree or above in business related major.
Minimum 5 years’ experience in digital contents or customer management; have experience of Tiktok business will be a plus.
Strong customer focus and knowledge in business, experienced with 3rd party agency management
Familiar with office software, especially Excel & Power Point.
Excellent communications skills in Chinese and English in both verbal and written.
Qualifications
Communicates Effectively
Ensures Accountability
Being Resilient
Drives Results
Collaborates
Persuades
Action Oriented
Customer Focus
Business Insight
Manages Complexity