Job Information
Cadence Design Systems, Inc. SR. Business Development Manager – China Region (IP: DSP, CPU) in Shanghai, China
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Key Responsibilities
- Business Development & IP Sales
Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
Work closely with China sales teams to develop and execute regional account strategies.
- Software Partner Ecosystem Management
Build, develop, and nurture relationships with key software vendors, including:
AI/ML algorithm developers
Audio/voice/ANC/beamforming software vendors
Vision and XR software developers
Automotive middleware and safety‑related software providers
Advocate Tensilica DSPs by driving:
Partner onboarding
Technical enablement
Performance optimization
Joint solution and reference design development
Expand the breadth of use cases supported on Tensilica DSPs, including:
AI inferencing
Audio/voice processing
Sensor fusion
XR/AR acceleration
Always‑on, low‑power workloads
- Collaboration with China Sales & FAE Teams
Work hand‑in‑hand with the China sales organization to coordinate account strategies and engagement plans.
Partner closely with FAE teams to:
Support technical evaluations
Manage benchmarking activities
Drive proof‑of‑concept engagements
Resolve technical blockers that influence purchasing decisions
Provide feedback from customers and partners to guide product planning and roadmap decisions.
- Market Intelligence & Strategic Planning
Develop China‑specific go‑to‑market strategies for automotive and consumer segments.
Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts (software and hardware).
Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums.
Qualifications
Required
Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.
10+ years of experience in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles.
Strong technical understanding of DSP architectures, signal processing, embedded systems, and AI workloads.
Proven success selling semiconductor IP or building technical business engagements in China.
Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive domains.
Excellent communication, negotiation, and relationship‑building skills.
Ability to travel within China and internationally.
Preferred
Direct experience with Tensilica DSPs or similar configurable DSP architectures.
Existing relationships with:
China automotive SoC vendors
Smartphone/IoT/CE chipmakers
AR/VR and edge‑AI solution developers
Leading software algorithm partners
Understanding of heterogeneous compute architectures, low‑power SoC design, or automotive functional safety (e.g., ISO26262).
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Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences.
Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For. Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence.
Cadence is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.
Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.