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Cadence Design Systems, Inc. SR. Business Development Manager – China Region (IP: DSP, CPU) in Shanghai, China

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Key Responsibilities

  1. Business Development & IP Sales
  • Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.

  • Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.

  • Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.

  • Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.

  • Work closely with China sales teams to develop and execute regional account strategies.

  1. Software Partner Ecosystem Management
  • Build, develop, and nurture relationships with key software vendors, including:

  • AI/ML algorithm developers

  • Audio/voice/ANC/beamforming software vendors

  • Vision and XR software developers

  • Automotive middleware and safety‑related software providers

  • Advocate Tensilica DSPs by driving:

  • Partner onboarding

  • Technical enablement

  • Performance optimization

  • Joint solution and reference design development

  • Expand the breadth of use cases supported on Tensilica DSPs, including:

  • AI inferencing

  • Audio/voice processing

  • Sensor fusion

  • XR/AR acceleration

  • Always‑on, low‑power workloads

  1. Collaboration with China Sales & FAE Teams
  • Work hand‑in‑hand with the China sales organization to coordinate account strategies and engagement plans.

  • Partner closely with FAE teams to:

  • Support technical evaluations

  • Manage benchmarking activities

  • Drive proof‑of‑concept engagements

  • Resolve technical blockers that influence purchasing decisions

  • Provide feedback from customers and partners to guide product planning and roadmap decisions.

  1. Market Intelligence & Strategic Planning
  • Develop China‑specific go‑to‑market strategies for automotive and consumer segments.

  • Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts (software and hardware).

  • Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums.

Qualifications

Required

  • Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.

  • 10+ years of experience in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles.

  • Strong technical understanding of DSP architectures, signal processing, embedded systems, and AI workloads.

  • Proven success selling semiconductor IP or building technical business engagements in China.

  • Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive domains.

  • Excellent communication, negotiation, and relationship‑building skills.

  • Ability to travel within China and internationally.

Preferred

  • Direct experience with Tensilica DSPs or similar configurable DSP architectures.

  • Existing relationships with:

  • China automotive SoC vendors

  • Smartphone/IoT/CE chipmakers

  • AR/VR and edge‑AI solution developers

  • Leading software algorithm partners

  • Understanding of heterogeneous compute architectures, low‑power SoC design, or automotive functional safety (e.g., ISO26262).

    We’re doing work that matters. Help us solve what others can’t.

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Equal Employment Opportunity Policy:

Cadence is committed to equal employment opportunity throughout all levels of the organization.

  • Read the policy(opens in a new tab) (https://www.cadence.com/content/dam/cadence-www/global/en_US/documents/company/careers/equal-employment-opportunity-policy.pdf)

We welcome your interest in the company and want to make sure our job site is accessible to all. If you experience difficulty using this site or to request a reasonable accommodation, please contact staffing@cadence.com.

Privacy Policy:

Job Applicant If you are a job seeker creating a profile using our careers website, please see the privacy policy(opens in a new tab) (https://www.cadence.com/en_US/home/privacy/privacy-policy.html) .

E-Verify Cadence participates in the

E-Verify program in certain U.S. locations as required by law. Download More Information on E-Verify (64K) (https://www.cadence.com/content/dam/cadence-www/global/en_US/documents/company/careers/e-verify-participation-poster.pdf)

Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences.

Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For. 
 Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence.

Cadence is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.

Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.

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