Job Information
Philips Performance Media Manager, Ali in Shanghai, China
-- 预算与策略
-根据年度/季度销售目标，拆解流量缺口，制定天猫站内（直通车、万相台、品专、钻展、超级直播等）年度-季度-月度投放预算与节奏表；
-结合平台大促/新品/会员日节奏，输出「人-货-场」匹配打法，明确不同阶段的投放目标（曝光/拉新/转化/复购）。
--投放执行与优化
-独立完成账户结构搭建、人群包圈选、关键词/资源位/创意/出价策略制定；
-每日监控数据，按小时级调整出价、预算与人群，确保达成既定KPI（CTR、CVR、ROI、CPA）；
-深度使用达摩盘、数据银行、策略中心，沉淀高潜人群包并做A/B测试，持续降低获客成本。
--竞品洞察与流量反攻
-每日跟踪行业TOP10竞店流量结构、关键词排名、创意卖点，输出《竞品攻防报告》； 发现竞品薄弱流量入口（长尾词、时段、地域、资源位），快速组织反攻抢量。
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business.