New Retail Development Manager in Shanghai, China

Job Information

Job Description:

What are we looking for?

B.S. or M.S. degree
Strong knowledge or experience on new retail O2O business, FMCG industry is a plus
Strong knowledge of consumer engagement technologies, experience on content/social media is a plus
Strong knowledge on digital-commerce business

What will be your key responsibilities?

JDDJ Group & To store platform(Ali pay/Wechat/Tiktok local/Gaode ) management, establish partnership, deliver JBP target and develop category captaincy
Explore platform Eco-system Reach-to-Convert Model enabled by mkt collaboration/business model innovation, consumer experience design within platform eco-system by connecting all consumer touchpoints, and lead snacking category development
Partner with National customer development & National customer marketing team to design O2O activity calendar, ensure execution and secure offtake delivery
Collaborate with brand team to connect consumer reach with O2O shopper traffic via digital contents creation, media resources exchange & occasion building
Manage O2O activities status, deploy to KAM & field sales, handle regular business reviews with cross-function team
Track and assure all operation and business KPIs met by the activities

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.

Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

A strong focus on learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.

Qualifications

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