Job Information
Boehringer Ingelheim Marketing Manager, Heart Failure in Shanghai, China
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Job Responsibilities
Design & execute tactical marketing plan, promotional mix, hospital programs, KOL & patient activities in the target market
Lead Marketing A&P planning, monitoring & controlling
Build marketing & cycle planning SOP and approval system
Manage agency for promotional materials and activities implementation
Develop customized KOL, hospital & patient programs
Deep analysis the market and Develop business strategies to support ongoing growth of the business
Collaboration: Strong engage cross function teams including HQ, RA, medical affairs, market access, supply chain, channel solution etc. to successfully navigate the internal and external -environments to support brand launch successfully and deliver value to our customers
Market Research and insight: Understand and quickly adapt changes of regulations, market competitors and consumer behaviors. Developing and Executing product/market strategies rapidly responding to market and competitive changes
Key Stakeholder Management: Establish and reinforce professional relationship with internal and external partners; Establish and sustain close relationship with national KOLs in related specialties by understanding and provide solutions of the unmet needs of clients
Managing Marketing Campaigns: Oversees the execution of marketing campaigns. This involves coordinating with other teams, managing timelines and budgets, and ensuring that the campaigns achieve their objectives.
Ensure all business activities complying with compliance and legal requirement and ethical standards. Manage the cost within the budge
Job Requirements:
Bachelor degree and above
Commercial & marketing, product knowledge and etc
At least 5-year marketing working experience of pharmaceutical industry, experience in chronic disease, heart failure related therapeutic area is preferred
Ability to anticipate and rapidly respond to market and competitive changes
Strong analytical and strategic thinking skills; ability to identify creative approaches to market/customer in support of growing the business
High ability of communication; strong influencing, negotiation and working collaboratively in cross-functional teams
Customer oriented and strong winning spirit
Good command of English speaking and writing is required
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.