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Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Job Title: Marcom Manager

Location: Shanghai, China

The Team and Role

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. In Greater China, we are on an exciting journey to become an iconic brand—one that balances global consistency with deep local resonance in China's uniquely dynamic AI and digital landscape.

The Marcom Manager sits at the heart of our brand marketing and communications function, reporting directly to the Head of Brand & Marketing Innovation. You will be a key player in shaping how Logitech shows up across consumer touchpoints—from AI-powered search to high-impact brand moments. This role is built for someone who thrives at the intersection of GEO strategy, brand marketing, and PR communications, and who enjoys turning complexity into clarity.

You'll work alongside a passionate, high-performing team that values ambition, agility, collaboration, and relentless learning. Together, we build campaigns, capabilities, and content that earn brand love.

Your Contribution

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will:

1. Drive GEO Strategy & Execution

Lead the day-to-day execution of Logitech's GEO roadmap across key AI platforms (Doubao, Qianwen, DeepSeek, Kimi, etc.), ensuring our brand content is discoverable, cited, and preferred in AI-generated answers.

Optimize product and brand content for AI-friendliness—from structured data to conversational scripts—making sure our "professional answers" (for products like GPW5/MX4) and "seasonal bursts" are deployed with precision.

Monitor citation share, track performance, and feed insights back into content planning to continuously improve ROI.

2. Champion Brand Marketing & Content Excellence

Lead the development of moment campaign assets—from concept to final delivery—ensuring every brand moment (product launch, tentpole event, seasonal campaign) lands with impact and consistency.

Build and maintain a brand content asset library that serves as the single source of truth for internal teams and external partners, ensuring all materials are on-brand, up-to-date, and easy to activate.

Design and deliver capability-building programs (e.g., Livestream 2.0, cross-category marketing training) that empower distributors and internal teams to elevate execution quality and drive business results.

3. Strengthen PR & Communications

Support the execution of integrated communications plans that span product PR, corporate communications, and internal storytelling.

Collaborate with cross-functional teams to ensure PR narratives are aligned with brand strategy and amplified across the right channels.

4. Connect the Dots Across GEO, Brand & PR

Act as the central hub that ensures GEO, brand marketing, and PR efforts work as one—not as silos. You'll translate insights from one area into action in another, maximizing the impact of every piece of content we create.

Key Qualifications

For consideration, you must bring the following minimum skills and experiences to our team:

5+ years of experience in brand marketing, marcom, or integrated communications, preferably in consumer electronics, technology, or lifestyle brands.

Proven experience with GEO (Generative Engine Optimization) or a strong understanding of how AI platforms surface and prioritize brand content. You are comfortable navigating this emerging field and eager to stay ahead of the curve.

Solid brand marketing foundation: You have led the development of campaign assets, managed brand content libraries, and designed enablement programs for internal or external teams.

PR fluency: You understand the fundamentals of PR—messaging, media relations, and corporate communications—and can write and edit with clarity and precision.

Cross-functional collaboration: You know how to align stakeholders from different functions (product, e-commerce, sales, agencies) and keep projects moving forward.

Strong communication skills in both English and Mandarin, with the ability to write compelling content and present ideas clearly.

Preferred Qualifications

You're curious about AI and digital trends—not just as a practitioner, but as someone who genuinely enjoys exploring what's next.

You have experience working with distributor or partner ecosystems and understand what it takes to enable them to win.

You have a passion for gaming, esports, or digital culture—it helps you connect with our community authentically.

You thrive in a fast-moving environment where priorities shift, and you're comfortable balancing "always-on" work with high-stakes moments.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wai

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.