Job Information
The Coca-Cola Company Manager, IMX - Customer Marketing, Immediate Consumption in Shanghai, China
Role Summary
The Manager, Customer Marketing - Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.
This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China's dense retail network.
Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
What You'll Do for Us
Define Impulse & Velocity Strategy
Develop long-range growth strategy for immediate consumption occasions
Establish cooler placement, visibility, and asset productivity standards
Lead seasonal and event-driven activation strategy to maximize impulse capture
Drive Operational & Commercial Excellence
Partner with Bottlers to elevate execution discipline and outlet-level performance
Define KPIs for velocity, cold availability, share of space, and outlet penetration
Influence asset deployment and investment prioritization
Identify structural gaps and implement scalable corrective solutions
Integrate National Campaigns to Outlet Level
Ensure brand campaigns translate into high-impact in-store execution
Provide field insights to inform portfolio and activation strategy
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Qualifications & Requirements
Required
Bachelor's degree required
3-8 years experience in trade marketing, field marketing, or route-to-market leadership
Strong understanding of China high-density retail environments
Demonstrated operational rigor and execution excellence
Experience influencing cross-system stakeholders
Preferred
- FMCG beverage experience
What We Can Do For You
Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale
High-visibility role partnering with senior Marketing, Category, and Commercial leaders
Exposure to enterprise-level strategy discussions within a world-class system
A strong platform to grow into broader strategy or category leadership roles
Competitive compensation, benefits, and development opportunities
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 15, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/company/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.