Job Information
Nike Lead, Store Connection, Brand, NSO in Shanghai, China
Role Overview:
Develop & Create retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to powers the flywheel - Shop, Do, Spread & Discover Sport. Drive the E2E process for Seasonal Must Win stories from plan to execution in door level.
Key Accountabilities:
Develop & Create consumer journeys informed retail marketing by concept/door dimension to support business.
Orchestrate in store consumer journeys for Nike retail concepts in the GC Marketplace that build awareness.
Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies.
Drive/support the campaign and project forward by consolidation and follow through the executional process cross-functionally
Through integrated marketing, connect seasonal core products, commercial district bestsellers, and regional offerings of stores to effectively execute retail activities and marketing material integration, reviewing each season’s performance and sales returns to assess investment viability, evaluating the efficiency of each campaign and material, and guiding operations for the next season.
Develop and consolidate briefs for seasonal & storytelling assets & experiences for assigned stories by concepts are retail right and meet the needs of the retail marketplace & concepts, which informs deliverables across brand architecture stories.
Drive annual brand plan & deliverables, in partnership with the brand and creative teams to deliver an integrated consumer journey and seasonal chapters, coordinating with store brand narrative teams to drive efficiency & alignment
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.