Job Information
Boehringer Ingelheim Associate Marketing Director-Thrombolysis in Shanghai, China
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Job description highlights:
Develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
Prepare and implement related annual brand plan
Collaborate with KEEs for strong engagement /endorsement and collect front line HCP insights to identify business opportunities and support business planning and brand SOV
Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
Experience & capabilities required:
AMD / SMM, 10 years MNC marketing experience
Good knowhow on customer insight generation, direct to patient engagement & digital / social media engagement
Self driven, committed and growth mindset, strong collaboration, customer focus
Fluent in Mandarin and English
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.