Job Information
Abbott Associate Key Account Manager in Shanghai, China
Major Responsibilities:
Manage overall business of Tmall Flagship Store, lead sustainable growth as Category Captain, drive new user acquisition via refined full-funnel traffic operation, and deliver all core business targets.
Own full-cycle P&L management of Tmall channel, optimize marketing investment allocation, and maximize channel profitability.
Guide TP team to accurately identify potential business growth opportunities and operational risks through data insight, formulate targeted optimization action plans, and track the full-cycle implementation to capture growth dividends.
Maintain solid partnership with Tmall platform team, track real-time industry trends and platform updates, and secure core platform resources and incentives.
Build omni-channel content matrix, formulate seeding strategies for RED and other social platforms, and establish a closed loop from social traffic to Tmall in-site conversion.
Optimize in-purchase and post-purchase links including customer service, live streaming and CRM system, to improve conversion rate and maximize customer lifetime value.
Coordinate cross-functional collaboration with Finance, Marketing and related teams, to ensure smooth execution of channel strategies, campaigns and new product launches.
REQUIREMENTS:
Bachelor's degree or above, majoring in Marketing, Nutrition, Master degree is preferred.
3 years of work experience, with E-commerce sales background, comprehensive compound e-commerce capabilities is preferred, management trainee background is preferred.
High level of adaptability and problem-solving skill.
Proficient in project management with the ability to keep track of multiple projects.
Customer oriented and strong winning spirit.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com