Job Information
Coty Assistant Trade MKT Manager in Shanghai, China
Assistant Trade MKT Manager
RESPONSIBILITIES
As the role, you are best commercial partners to help the markets grow business
Go-to-Market Driven
Tailored strategies to retail & channel specificities
Brand Centric
Retail owner for perfect store and trade implementation for trade implementation strongly embedded in the brands
Market Rooted
Fueling and being nourished by markets
Business Focus
Driver of profitable growth
Your main focus :
Maintain a thorough understanding of Cosmetic brands, sales objectives and strategies and provide continuous feedback/input to Coty China management and brand marketing team.
Communicates brand strategies, objectives, and TMKT programs to sales force and retailors.
Adapt local trade-plans guidelines. Set clear brand and promotional guidelines to the channels and ensures top quality of execution, sales results and profitability of promotional in-store activities, including new launches，KCP campaign and always on.
Leverage proficient data analysis to provide tailored solutions for store challenges. Allocate events resources across regions/stores; monitor new launches, KCP performance and competitors’ activities.
Support promotion activities to deliver annual plan. Monthly analysis data and provide actionable insights for optimization.
Track competitors’ activities and promotion mechanism.
Manage sample/GWP (Gift With Purchase) forecasting, usage plans, and control A&CP (Advertising & Promotion) spending against budget.
Perform customer studies and generate channel specific insights
Initiate reattainment concept and plan for in-store and 2nd site.
Work closely with cross-function team to drive customer engagement
YOU ARE A COTY FIT
As an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
Competencies
Strong strategic and applied marketing skills required
Sales ambitious and result driven
Extensive knowledge of strategic retailers and channel for consumer /beauty industry, including department store, shopping mall, Sephora etc.
Position requires strong leadership skills
Excellent written and oral communications, excellent presentation skills, ability to communicate with multiple cultures and at senior levels with retailers, senior and international management.
Travel to China cities
Good Communication skill internal and external
Qualifications and experience
Bachelor degree and above
At least 3-5 years' experience in dept. store channel with an enthusiasm for trade marketing
Prestige cosmetics experience highly regarded.
Sales ambition & result drive.
Good in spoken and written English.
OUR BENEFITS
As our this role, some of the benefits you will receive are:
A salary that matches your knowledge and experience
Great holiday benefits
Comprehensive medical and commercial insurance
Fair rewards given based on performance and individual abilities
RECRUITMENT PROCESS
Our recruiter will contact you within 10 working days.
A telephone/online introductory meeting follows.
A first online/in-person interview
A second interview
You will receive a proposal with the terms of employment.
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career .
Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.
Country/Region: CN
City: Shanghai