Job Information
Hyatt Cluster Digital Marketing Manager in SEOUL, South Korea
Description:
Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam
Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights
Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities
Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement
Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans
Lead key digital channels including search, display, and social media
Manage agency partners to ensure strong execution, optimization, and reporting
Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action
Recommend optimization opportunities across budget, targeting, timing, content, and creative
Stay current on digital trends and identify new opportunities to drive growth
Qualifications:
Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam
Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights
Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities
Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement
Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans
Lead key digital channels including search, display, and social media
Manage agency partners to ensure strong execution, optimization, and reporting
Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action
Recommend optimization opportunities across budget, targeting, timing, content, and creative
Stay current on digital trends and identify new opportunities to drive growth
Primary Location: KR-11-Seoul
Organization: Park Hyatt Seoul
Job Level: Full-time
Job: Global Marketing
Req ID: SEO002200
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.