Job Information
Amazon Product Marketing Manager, Customer Retention Strategy, Tablet in Seattle, Washington
Description
Amazon strives to be the world’s most customer-centric company, where customers can research and purchase anything they might want online or offline. We set big goals and are looking for people who can help us reach and exceed them. The Amazon Device team designs and engineers high-profile consumer electronics, including the best-selling Kindle, Fire tablets, Fire TV, and Echo.
Our tablets are among the most popular consumer electronics devices on the market, with easy access to millions of movies, TV shows, magazines, newspapers, books, songs, apps, and games. It is just Day 1 for Amazon devices and we are looking for proven, customer-centric product leaders to help continue to innovate and grow our device business.
The Product Marketing Manager will transform how millions of customers engage with Amazon Tablets by developing innovative retention, reactivation and engagement strategies. In this pivotal role, you'll dive deep into customer data, uncover critical insights, and collaborate across teams to create compelling experiences that keep users coming back. You will have strong ownership instincts to align multiple cross functional stakeholders towards common goals, and establish repeatable metric driven inspection mechanisms to hold internal teams accountable to continuously raise the bar for customers.
Join us in reimagining how millions experience entertainment, one strategic insight at a time.
Key job responsibilities
Develop comprehensive insights into customer churn drivers across device types, lifecycle stages, and global segments
Create strategic frameworks that translate complex data into actionable retention strategies
Collaborate with cross-functional teams to align global roadmaps and marketing initiatives
Partner with data science teams to evolve predictive customer behavior models
Drive global retention improvements by engaging with marketplace leaders and business teams
Own business review mechanisms to highlight risks and drive progress on retention inputs
Build mechanisms with senior leadership to direct target setting and strategy execution
Serve as subject matter expert on churn and engagement metrics, customer research insights, and metrics standardization
A day in the life
Your day will be a dynamic blend of data analysis, strategic planning, and cross-functional collaboration. You'll synthesize complex customer metrics, craft compelling narratives, execute customer facing campaigns and partner with data scientists to develop predictive models that reveal how we can enhance user experiences. From preparing executive-level business reviews to influencing global product roadmaps, you'll be the driving force behind tablet customer retention strategy.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
Preferred Qualifications
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience in Games Industry (supporting title Development, Release, or Live Ops)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually