Job Information
Amazon Sr. Product Marketing Manager - Vaga prioritária para mulheres e pessoas negras, Alexa Brazil in Sao Paulo, Brazil
Description
Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for customer-focused, results oriented and creative Sr. Product Marketing Manager to define and execute the marketing strategy for Alexa in Brazil. As a Product Marketing Manager, you will define and execute strategies and programs to drive significant customer engagement and retention with Alexa service.
Key job responsibilities
• Own the strategy, planning, and execution of marketing campaigns to drive customer engagement and retention with Alexa features and service.
• Launch dedicated feature awareness and engagement experiments (A/B-tests), customer journeys, and campaigns, and monitor performance to continuously optimize reach and conversion
• Collaborate with multiple local and international product and tech partners to imagine, develop, and implement tools and initiatives for long-term adoption, engagement and continuous feature discovery
• Use data and insights to develop a deep understanding of the drivers of customer acquisition, activation (engagement), habitual usage of Alexa (retention), recovery (reactivation) and translate those insights into think big initiatives
• Develop segmentation strategy, leveraging internal tools to identify and target high propensity customer cohorts; identify and leverage new or emerging patterns in customer behavior to inform strategy and engage new segments.
• Closely track and Report on the engagement metrics, action plans, and performance, through the different reporting processes
• Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
About the team
The Alexa BR team’s mission is to deliver products and services with a delightful and locally relevant for Brazilian customers. We work on everything from product launches (like launching new Echo devices), to new skill partnerships (like working with external partners to make their services available through Alexa), to more consumer-focused campaigns. The Alexa BR team is an essential part of helping customers feel that Alexa is a trusted companion in their daily life.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience as a strong leader who can prioritize well, communicate clearly and effectively influence across cross-functional teams
Experience communicating results to senior leadership
Experience with customer segmentation, profiling, and targeting
Experience with A/B testing
Excellent oral and written communication skills in both English and Portuguese
Willingness to roll up one's sleeves to get the job done
High interest in Generative Artificial Intelligence
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience working in a fast-paced environment similar to a high-tech start-up
Experience working with large global teams
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