Job Information
The Coca-Cola Company Director, Customer Development, CBP in Santiago, Chile
At The Coca-Cola Company , we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Director, Customer Development, Chile, Bolivia & Paraguay , responsible for shaping, steering, and governing the long-term customer strategy across these markets, ensuring the Coca-Cola System (KO + Bottlers) operates with a unified, insights‑back and customer‑back agenda. This role is pivotal in driving category growth, portfolio value creation, and sustainable revenue expansion across the region.
What You'll Do for Us
A. Customer Strategy & LongTerm System Alignment
Shape and govern the longterm customer strategy and investment priorities for Chile, Bolivia & Paraguay
Ensure full alignment between KO, bottlers, Franchise and Country GMs.
Lead the Customer Recruitment Agenda , including strategic identification, prioritization, and leadership of all RFP processes .
B. Portfolio, OBPPC & Category Architecture
Design and optimize OBPPC architecture to maximize recruitment, incidence and competitive position across channels and customer segments.
Define pack roles, price ladders, assortment strategy and innovation alignment.
Govern customerrelevant category bundles, value propositions and category growth pathways.
C. Strategic Customer Engagement & Joint Value Creation
Build and sustain seniorlevel customer engagement, focusing on longterm growth platforms and category development.
Provide strategic oversight (not operational management) of Joint Business Planning, ensuring alignment with economic and category priorities.
D. RGM Integration & Commercial Governance
Integrate RGM 2.0 principles into customer strategy, including revenue pools, promo effectiveness, price/mix, and pack architecture.
Leverage system and customer economics to guide strategic decisionmaking through advanced analytics.
E. System Leadership & Capability Development
Shape system capabilities (KO + bottlers) required to execute customer, category and RGM strategies.
Ensure adoption of customerrelevant frameworks (OBPPC, TTC, POS excellence).
KPI's & Success Metrics
NSR growth and price/mix realization.
Gross Margin and Operating Income expansion.
Market and category share gains by channel.
OBPPC penetration and architecture health.
Promo ROI and investment effectiveness.
JBP compliance and senior customer satisfaction.
System capability adoption across bottlers.
Requirements & Qualifications
Bachelor's degree in Business, Economics, Engineering or related fields; MBA preferred.
10+ years of experience in customer, category, commercial strategy or RGM roles.
Mastery in system planning, channel/shopper marketing, customer management/CatMan, RGM, OBPPC and system/customer economics.
Strong influencing, negotiation and crosssystem leadership skills.
High proficiency in insightstoaction frameworks, financial modeling and advanced analytics.
Bilingual Spanish/English.
What We'll Do for You
Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.
Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis
Location(s):
Chile
City/Cities:
Santiago de Chile
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
April 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/company/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.