Job Information
Meta Art Director in San Francisco, California
Summary:
Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.We are seeking an advertising Art Director with art direction expertise with proven experience driving the development of innovative, concept-driven digital ads for performance marketing campaigns that engage Meta’s small and mid-size business audiences across multiple digital platforms. As a creative leader, you will be responsible for guiding external creative agencies and cross-functional teams to deliver high-impact, strategic work that drives revenue for the business.
Required Skills:
Art Director Responsibilities:
Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy
Works with AI and GenAI tools for creative ideation and production
Leverages historical campaign performance and trends to inform future creative decisions
Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
Leads regular creative reviews and presentations to internal stakeholders, including leadership
Sets the creative inputs across creative testing plans to optimize creative
Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
Minimum Qualifications:
Minimum Qualifications:
5+ years of work experience as an Art Director in digital advertising and direct response marketing or lead in a creative/design related occupation
Experience with AI and generative AI tools used for creative ideation and production
Portfolio that showcases the ideation, development and refinement of conceptual campaigns that drive results, a mastery of art direction, and design principles
Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
Understanding of the business-to-business marketing landscape and Meta’s advertising tools
Demonstrated experience collaborating effectively with external agencies and cross-functional teams
Proven experience successfully problem-solving and thinking strategically for advertising campaigns
Experience driving time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
Software Proficiencies: Figma, Advanced GenAI tools and AI node-based workflow tools, Adobe Creative Suite
Preferred Qualifications:
Preferred Qualifications:
8+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
Motion design experience: GenAI, After Effects, Premiere
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Public Compensation:
$122,000/year to $175,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.