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Overview

Intuit's Assisted Commercialization organization is seeking a Staff Corporate Strategy Associate to own the strategic intersection of technology, AI, and in-store programming, defining how Intuit's technology and AI capabilities shape the customer experience in our retail locations and Expert Centers, and ensuring those capabilities are translated into programming strategies that drive real customer and business outcomes.

This role brings together two critical dimensions: understanding what technology and AI make possible, and determining what that means for how we program, design, and evolve the in-store experience. You will be the strategist who evaluates emerging AI and technology capabilities, defines the integration roadmap for how they show up in stores, and then translates those capabilities into programming decisions, what programs exist, how customers are engaged, and how the in-store experience continuously improves.

Reporting to the Group Manager, you will serve as the connective tissue between Intuit's technology and AI investments and the physical environments where customers are served. You'll partner with product, engineering, AI/ML, field operations, omnichannel strategy, and regional sales teams. As a Staff-level contributor, you are expected to operate with significant autonomy, influence strategic direction across the organization, and be the authoritative voice on how technology and AI reshape the in-store channel, not as an add-on, but as the foundation of what programming becomes.

Responsibilities

• Technology & AI-Informed Programming Strategy: Define how current and emerging technology and AI capabilities should reshape in-store experience. Own the strategic framework that connects what's technically possible to what programs we bring to market, how customers are served, and how the in-store experience evolves.

• AI Integration Roadmap: Develop the strategic roadmap for how AI-powered capabilities are introduced into the in-store and Expert Center experience, from AI-powered expert matching and intelligent customer intake, to real-time session guidance and personalized follow-up. Define the sequence, prioritization, and success criteria for each integration.

• Use Case Discovery & Prioritization: Partner with product, engineering, and AI/ML teams to identify new technology and AI use cases for the in-store channel. Evaluate each through a strategic lens, customer impact, field feasibility, scalability, and alignment with business priorities, and drive the highest-value opportunities forward.

• Customer Experience Reimagination: Continuously rethink the end-to-end in-store customer journey through the lens of available and emerging capabilities. Identify moments where technology and AI can fundamentally transform the experience, from how customers are greeted and their needs understood, to how experts are matched and equipped, to how post-visit engagement and referral happen.

• Strategic Requirements & Partnership: Translate in-store customer needs and programming opportunities into clear strategic requirements for technology and product teams. Serve as the in-store channel's strategic voice in technology roadmap conversations, ensuring investments are shaped by real customer and field realities.

• Pilot Design & Experimentation: Architect pilots for new technology-enabled programming concepts, defining hypotheses, environment requirements, success criteria, and learning agendas. Evaluate outcomes and build the business case for scaling successful concepts nationally.

• Cross-Functional Translation: Serve as the strategic bridge between technology teams (who understand what's possible) and field teams (who understand what's practical). Ensure neither side operates in isolation, technology investments reflect real programming needs, and programming strategies reflect real technology capabilities.

• Vendor & Platform Evaluation: Assess emerging technologies, vendor solutions, and platform capabilities that could enhance the in-store experience. Make strategic recommendations on build-versus-buy decisions and partnership opportunities.

• Competitive & Market Intelligence: Monitor how competitors, leading retailers, and technology companies are using AI and technology to transform in-person customer engagement. Distill insights into strategic recommendations that keep Intuit's in-store experience ahead of the market.

• Strategic Influence & Thought Leadership: Shape how the broader Assisted Commercialization organization thinks about the relationship between technology, AI, and the in-store experience. Advocate for technology as a catalyst that changes what programs should exist, not just a tool that supports existing ones. Mentor junior team members and contribute strategic frameworks others can build on.

Qualifications

Minimum Requirements:

• 8+ years of experience in strategy, customer experience strategy, technology strategy, or a role that operates at the intersection of business strategy and technology

• Demonstrated ability to translate technology and AI capabilities into customer-facing strategies and business outcomes, strategic fluency with technology, not engineering-level depth

• Proven track record of designing or evolving customer experience strategies that meaningfully incorporate technology in ways that change outcomes, not just digitize existing processes

• Strong strategic thinking and frameworks-driven approach, able to structure complex, cross-domain problems, evaluate trade-offs, and drive clear recommendations

• Experience defining strategic requirements, integration roadmaps, or use case prioritization for technology or product teams

• Exceptional communication and influence skills, able to partner credibly with both technology and business leaders and translate between the two

• Experience operating as a senior individual contributor with high autonomy and organizational influence

• Bachelor's degree in Business, Strategy, Marketing, Technology, or a related field

Preferred Qualifications:

• Experience in retail, financial services, SaaS, or technology industries

• Familiarity with AI-powered customer experiences, understanding what AI enables (expert matching, personalization, conversational AI, intelligent workflows) and how it changes customer interactions

• Background in customer experience design, service design, or experiential strategy

• Experience evaluating technology platforms, vendor solutions, or build-versus-buy decisions in a strategic capacity

• Track record of working alongside product, engineering, or AI teams as a strategic partner and shaping their roadmaps with business and customer context

• Experience managing pilots or technology evaluations with structured experimentation frameworks

• Comfort with ambiguity and the ability to shape direction in environments where both the technology and the business model are evolving simultaneously

• MBA or advanced degree is a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.