Job Information
Girl Scouts San Diego Director of Marketing and Communications in San Diego, California
Girl Scouts San Diego is seeking a strategic, results-driven Director of Marketing & Communications to lead and execute integrated, multi-channel marketing initiatives that elevate brand visibility, drives engagement, and advance our mission to build girls of courage, confidence and character.
The ideal candidate brings both vision and execution – transforming mission-driven storytelling into compelling campaigns that inspire participation, strengthen community connection, and drive organizational growth.
Marketing Strategy & Campaign Leadership
Develop and execute a comprehensive annual marketing strategy aligned with organizational goals, seasonal priorities, and cultural moments
Lead cross-functional planning and execution of internal and external campaigns
Oversee digital marketing strategy, including newsletters, segmentation, and automation
Drive paid and organic social media strategy focused on growth, engagement, e-commerce, and philanthropy
Ensure brand consistency across messaging, media, and communications
Partner with national organizations to align and leverage broader brand initiatives
Manage and optimize the annual marketing budget
Advertising, Media & Content
Lead website strategy, content updates, and user experience improvements
Oversee production of high-quality print and digital materials
Develop and execute digital advertising strategies with strong ROI tracking
Analyze campaign performance and optimize across channels
Direct public relations efforts to generate media coverage and brand awareness
Operations & Systems
Build and maintain efficient workflows, timelines, and asset management systems
Ensure consistent messaging across departments and platforms
Support storytelling through web and video content updates
Cultivate partnerships with influencers, ambassadors, and community organizations
Leverage SEO and analytics to inform strategy and improve performance
Bachelor’s degree in Marketing, Communications, or related field
7–10+ years of omni-channel marketing experience
Proven experience leading and mentoring creative or marketing teams
Strong strategic thinking with the ability to execute and deliver results
Expertise in paid and organic social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.)
Demonstrated success in campaign analytics, performance tracking, and optimization
Experience managing marketing budgets and resources effectively
Exceptional communication, storytelling, and project management skills
Ability to translate complex information into compelling, audience-focused messaging
Preferred Qualifications
Experience in nonprofit or mission-driven organizations
Bilingual in Spanish
Why Join Us?
This is an opportunity to shape the voice and visibility of a mission-driven organization that empowers girls and strengthens communities. You’ll lead meaningful work, collaborate with passionate teams, and make a lasting impact through innovative marketing and storytelling
This is a full-time exempt position located in San Diego, California and is part of the senior leadership team, reporting to our Chief Advancement Officer.
Please submit a cover letter and resume with your application.
Hiring Salary range: $99,000 - $115,000/annually, DOE
Girl Scouts San Diego is an equal opportunity employer and values diversity, equity, and inclusion.