Job Information
WESTERN GOVERNORS UNIVERSITY Senior Marketing Analyst, Salt Lake City, UT in SALT LAKE CITY, Utah
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 308
Pay Range: $73,000.00 - $109,400.00
Job Description
The Senior Marketing Analyst is a senior-level digital and marketing analytics professional responsible for translating complex marketing, enrollment, and student data into actionable insights that drive measurable growth. This role partners cross-functionally to improve applicant conversion, marketing effectiveness, website experience, and strategic prioritization. The analyst operates with limited oversight, influences senior leadership, and elevates data enablement and governance across the organization.
This role leverages labor market intelligence (e.g., Lightcast) and data visualization (e.g., Tableau) to inform strategic decisions across marketing, enrollment, and academic program development.
SUMMARY
The Senior Marketing Analyst is a senior-level digital and marketing analytics professional responsible for translating complex marketing, enrollment, and student data into actionable insights that drive measurable growth. This role partners cross-functionally to improve applicant conversion, marketing effectiveness, website experience, and strategic prioritization. The analyst operates with limited oversight, influences senior leadership, and elevates data enablement and governance across the organization.
This role leverages labor market intelligence (e.g., Lightcast) and data visualization (e.g., Tableau) to inform strategic decisions across marketing, enrollment, and academic program development.
DESCRIPTION
The Senior Marketing Analyst converts ambiguous business challenges into structured analytics initiatives. This individual leads quantitative and qualitative analysis across digital, marketing, and enterprise data environments to uncover root causes, identify performance opportunities, and drive continuous optimization. This is a consultative, insight-driven role-not a reporting or engineering function. Success in this position requires strong business acumen, statistical rigor, and the ability to translate data into clear, actionable recommendations that influence senior stakeholders.
Essential Functions and Responsibilities
Strategic Analytics and Insight Leadership
Translate complex business questions into structured analytics roadmaps tied to measurable... For full info follow application link.
Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disabil ity, veteran status, sexual orientation or any other classification protected by federal, state or local law.