Job Information
Cascade Designs Nevada Senior New Product Development Marketing Manager in Reno, Nevada
POSITION: Senior New Product Development Marketing Manager
SCHEDULE:Full Time / Will Discuss with applicant LOCATION: Reno, NV SALARY:$115,000.00 To $145,000.00per year
TO APPLY: Direct Link:https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=742914d7-1c95-4533-8926-213a96641a71#andjobId=588976andlang=en_US
Career Page:https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=742914d7-1c95-4533-8926-213a96641a71
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*SUMMARY: *
The Senior New Product Development Marketing Manager leads the delivery of best-in-class global product marketing for Cascade Designs MSR, Platypus, SealLine and Military programs. This role owns the most highly technical and regulatory-driven product categories and is responsible for driving strategic alignment across product development, marketing, and sales. In addition, this role manages and develops the NPD Marketing Manager, sets team priorities, and ensures effective resource allocation across all NPD marketing initiatives.
MINIMUM/PREFERRED REQUIREMENTS:
- Bachelors degree in Marketing, Business, or comparable experience in related field
- 7-10+ years of experience in product marketing, project management, or related field
- Experience working with technical or regulated products (e.g., outdoor equipment, consumer goods, industrial products)
- Proven ability to lead complex, cross-functional projects from concept through execution
- Experience managing or mentoring team members
- Strong understanding of product development processes and working with engineering teams
- Demonstrated ability to balance multiple high-priority initiatives and drive prioritization decisions
JOB RESPONSIBILITIES/DUTIES:
Own end-to-end marketing delivery for MSR, Platypus, SealLine and Military product portfolios for all artwork components on the product Bill of Materials
Lead development of Marketing project briefs, timelines, budgets, and milestones
Drive cross-functional alignment across Product Development, Sales, Operations, and Marketing
Ensure all deliverables meet supplied regulatory, technical, and brand standards
Act as primary stakeholder and approver for all product marketing initiatives within assigned brands
Support product positioning, naming, and messaging development
Lead marketing support for complex product categories including water filtration, stoves, and safety-critical equipment
Ensure accuracy and compliance across:Packaging (multilingual), Instructions and technical documentation, Regulatory labels and warnings (e.g., Prop 65, safety standards)
Translate technical product features into clear, compelling consumer messaging
Oversee development of:Packaging (multilingual), Product instructions and documentation, On-product graphics, Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team), Support photo shoots and asset creation (with Creative/Production teams)
Lead planning and execution of global sales enablement initiatives, including:Military workbook (annual), Elastic Custom Collections Outdoor Brands workbook (2x annually), Own overall project timeline, coordination, and delivery, Ensure alignment of product information, messaging, and assets
across all materials, Partner with NPD Marketing Manager, Sales and Product teams to gather inputs
Partner closely with: Full Marketing and Customer Experience team, Product Development and Product Line Managers, Global Sales teams, Operations and Configuration Control to ensure timely release of final artwork and assets, Creative team to provide copy and graphic direction
Provide global tradeshow support for assigned brands
Provide strategic input into global sales enablement init atives to ensure alignment with brand priorities
Directly manage the NPD Marketing Manager
Set team priorities and balance workload across initiatives
Identify resource gaps and support staffing solutions as needed
Drive process improvements and workflow optimization within project management systems (e.g., Monday.com)
Develop and refine workflows for creative and production processes
Manage relationships with external vendors (translation, print, creative)
Ensure projects are delive