Job Information
Cascade Designs Nevada New Product Development Marketing Manager in Reno, Nevada
POSITION: New Product Development Marketing Manager
SCHEDULE:Full Time / Will Discuss with applicant LOCATION: Reno, NV SALARY:$80,000.00 To $110,000.00 Annually
TO APPLY: Direct Link:https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=742914d7-1c95-4533-8926-213a96641a71#andjobId=588996andlang=en_US
Career Page:https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=742914d7-1c95-4533-8926-213a96641a71
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*SUMMARY: *
The New Product Development Marketing Manager drives the execution of global product marketing initiatives for Therm-a-Rest, PackTowl, SealLine, Varilite while supporting key commercial and sales enablement programs across assigned brands. This role is responsible for delivering high-quality marketing outputs that support our product launches, sales initiatives, and global events. This role serves as a central integrator across teams, ensuring alignment of inputs, timelines, and deliverables across multiple stakeholders.
MINIMUM/PREFERRED REQUIREMENTS:
- Bachelors degree in Marketing, Business, or comparable experience in related field
- 3+ years of experience in product marketing, project management, or related field
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Strong project management and organizational skills
- Experience coordinating cross-functional teams and external vendors
- Ability to manage timelines, assets, and deliverables across multiple stakeholders
- Strong written and verbal communication skills
- Execution excellence: Strong ability to drive projects from brief through delivery
- Attention to detail: Ensures accuracy and consistency across deliverables
- Organization and prioritization: Manages high volume of work with competing deadlines
- Collaboration: Works effectively across Sales, Product Development, and Operations
- Adaptability: Comfortable shifting priorities and responding to changing needs
- Communication: Clear, proactive communication across stakeholders
- Preferred:Experience in consumer goods, outdoor industry, or related field
- Preferred:Experience supporting sales enablement initiatives (e.g., collateral, events, catalogs/workbooks)
- Preferred:Experience working with project management tools (e.g., Monday.com or similar)
- Preferred:Familiarity with packaging, print production, and/or asset development processes
JOB RESPONSIBILITIES/DUTIES:
Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials
Develop Marketing project briefs, timelines, and milestones for new and existing products
Coordinate cross-functional teams to execute marketing initiatives on time and to standard
Support product positioning, naming, and messaging development
Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook
Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials.
Trade shows, events, and POP/signage
Sell sheets and other sales collateral
Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables
Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)
Ensure alignment of product information, messaging, and assets across all materials
Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs
Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information
Collaborate with:
Pr duct Development teams to support product launches
Sales teams to align on priorit