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Creative Director for Digital Strategy Job Title: Creative Director for Digital Strategy Department: Marketing & Communications Reports to: Director of Marketing & Communications Effective Date: March 2, 2026 # of Direct Reports: 6 # of People Supported: 2 Job Description: The Creative Director for Digital Strategy provides both strategic leadership and hands-on execution for Manhattanville University's digital marketing and social media initiatives. This role serves as the University's lead digital marketing strategist and an active practitioner, responsible not only for setting direction but for directly building, managing, and optimizing digital campaigns, content, and platforms that advance institutional priorities including enrollment growth, brand awareness, engagement, and reputation management. This position actively manages the University's social media ecosystem, creates and deploys digital content and campaigns, and oversees digital performance measurement through ongoing analysis, testing, and optimization. The Creative Director leads the student digital content program, structured as a Learning Lab, by working side-by-side with students to produce real-time content, execute campaigns, and develop professional skills through experiential learning. The Creative Director combines strategy, execution, creative direction, analytics, and student mentorship, serving as both a visionary and a doer while operating within the broader Marketing & Communications governance and approval framework. The Creative Director for Digital Strategy reports to the Director of Marketing & Communications and works collaboratively with colleagues across Marketing & Communications, Admissions, Advancement, Academic Affairs, Student Life, Athletics, and Information Technology. Supervisory Responsibilities: * Oversees the daily workflow related to digital marketing and social media strategy. * Supervises, trains, recruits, and mentors student workers participating in the Digital Learning Lab program. * Provides constructive feedback and performance guidance to student contributors. Duties/Responsibilities: Digital Strategy & Leadership * Develop and execute a comprehensive digital strategy that supports University goals, campaigns, and brand positioning in alignment with Marketing & Communications priorities. * Establish short- and long-term digital priorities, goals, and performance benchmarks to support institutional objectives. * Evaluate emerging digital platforms, technologies, and trends and recommend appropriate strategic applications. * Ensure digital initiatives align with established brand standards, messaging frameworks, and institutional values. Social Media Strategy & Execution * Provide strategic oversight for the University's official social media channels supporting enrollment, advancement, alumni engagement, and signature events. * Establish platform-specific strategies, content frameworks, editorial calendars, and workflows. * Guide the development of content in collaboration with communications staff, designers, and student contributors. * Ensure consistency in voice, tone, visual identity, and messaging across platforms. Digital Metrics, Analytics & Reporting * Define key performance indicators (KPIs) and success metrics for digital marketing and social media initiatives in collaboration with your supervisor. * Monitor, analyze, and interpret performance data related to reach, engagement, growth, and campaign effectiveness. * Prepare performance reports and strategic recommendations for departmental leadership and campus stakeholders. * Use data to drive optimization, continuous improvement, and future planning. Paid Digital & Campaign Support * Provide strategic guidance for paid digital advertising initiatives in collaboration with department leadership and external pa