Job Information
Publicis Groupe Associate Director, Integrated Strategy in Plano, Texas
Company description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Associate Director, Integrated Strategy is a strategic leader who connects insight to impact. Sitting at the intersection of data, culture, creativity, and business ambition, you translate complexity into clear direction that teams can execute and clients can believe in.
You turn research, behavioral data, and cultural intelligence into sharp strategic frameworks that define who to prioritize, what to say, and how to win. Equal parts analytical and narrative-driven, you craft stories that inspire action—grounded in evidence, but designed to move people. You connect disparate inputs, anticipate implications, and balance immediate performance needs with long-term brand growth.
Your strength lies in dotcom and customer experience strategy. You think holistically about how audiences discover, navigate, convert, and return—bridging business objectives, customer insights, and digital capabilities to design seamless, conversion-driven, brand-aligned experiences.
Responsibilities
Integrated Campaign & GTM Alignment
Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms, aligning dotcom strategy with broader integrated campaigns
Develop strategic and creative briefs grounded in journey insight and communication clarity
Align brand, product, and performance objectives within cohesive campaign maps
Ensure campaign messaging translates effectively into on-site experiences and conversion pathways
Partner cross-functionally to ensure audience strategy pulls through into channel planning and activation
CX & Dotcom Strategy Leadership
Define and lead the web and mobile CX vision
Map and optimize end-to-end journeys to drive conversion and lifetime value
Identify funnel friction and growth opportunities
Ensure seamless alignment between traffic drivers and on-site conversion
Identify emerging CX and eCommerce innovations and best practices
Partner with Creative to align site content with goals
Site Optimization & Personalization
Lead strategic direction for navigation, on-site messaging, content strategy, search, personalization, and checkout experiences
Define site optimization and experimentation (navigation, personalization, search, checkout, content) in partnership with analytics \
Ensure customer-centric design principles inform feature development and enhancements
Insights & Strategic Rationale
Synthesize primary research, cultural signals, and behavioral analytics into actionable strategic frameworks, including actionable journey and experience frameworks
Distill complex inputs into defined problems to solve and behaviors to shift
Build strong logic trails connecting insight → experience → messaging → optimization → business impact
Translate performance data into iterative improvements and scalable growth recommendations
Leverage qualitative and quantitative research to inform decision-making.
Client & Cross-Functional Leadership
Serve as a trusted advisor to clients on CX and digital growth strategy
Facilitate workshops to align stakeholders around journey priorities and experience design
Partner with Creative, Media, CRM, Analytics, UX, and Product teams to ensure strategic alignment
Bring clarity and forward momentum in ambiguous or evolving environments
Qualifications
7+ years in strategy roles within an agency, consultancy, or in-house marketing organization
Demonstrated success developing integrated, cross-channel GTM strategies
Proven experience leading CX and/or dotcom strategy to drive measurable digital and eCommerce growth
Strong analytical and problem-solving skills with the ability to translate consumer insight into actionable strategy
Exceptional storytelling and presentation skills with confidence presenting to VP–C-level stakeholders
Demonstrated ability to build trusted client relationships and influence senior decision-makers
Entrepreneurial, change-agent mindset with curiosity for emerging tools, technologies, and evolving consumer behavior
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $106,780 - $146,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/21/26.